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Our digital media planning services will help to clarify your digital advertising campaign goals and bring them to fruition. We work with you to understand your business, what it stands for, and what you want to say, as well as understanding your buyers’ needs, behaviours, and attitudes. These are key to formulating a successful advertising plan. Through our digital media planning services, we focus on strategically selecting a combination of different digital platforms that you can place ads on over time to help get the maximum impact. Additionally, we will manage your campaign budgets, as well as negotiating advertising space and budgeting for social media campaigns in the process too.
Digital media buying services are similar to the process of digital media planning except, here, we are focused on getting you the best digital advertising for the best price. When you want to advertise on a specific platform, it is vital to make sure you have the right adverts for the right audience, and this is where digital media buying comes into play. Through our digital media buying services, we seek to bring you the best value for the ads that are placed. We help to identify target audiences, audit the competition, establish and maintain campaign budgets, and track and optimise performance.
A digital asset is any kind of content that can be created and distributed across multiple platforms, with the intention of advertising your business effectively. Examples of digital assets include things like photos, videos, PDFs, text documents, branding, presentations, and more. Our asset creation services focus on creating remarkable digital assets that can be used to give your company the wow factor. To expertly promote your business your digital assets need to be used cross-platform, so we make sure that all assets are created specifically for each platform, but with similar design features for consistency.
The primary goal of digital advertising should be to drive traffic to your business, and pay-per-click (PPC) services can achieve just this. PPC is where you pay a fee each time your ad is clicked, and it is essentially a way of being able to “buy” visits to your site. PPC is one of the most effective forms of online advertising, and we offer cross channel pay-per-click campaigns that can be brilliantly utilised to help secure more interest in the business, and allow you to convert more sales long-term.
Search marketing services incorporate two key areas of marketing: search engine optimisation (SEO) and pay-per-click (PPC). Search marketing is a critical component of digital advertising because it helps you appear as one of the top results when people search for things using search engines. Our search marketing services will improve your online presence and help to grow your business.