Things to Watch Out for When Designing a Logo

November 1, 2020

All companies need to ensure they get their branding right, and there are a fair few elements to this. The company logo is the hallmark of any business, and it can convey so much about your company and what you are about. For instance, did you know that 90% of the world's population recognizes the Coca Cola logo? You mustn't overlook the importance of branding for your business, and this is something that so many business owners tend to ignore. The right logo can make such a difference to how iconic and unforgettable your business is, and this is why you have to get this right.

Designing the right logo is something you need to work hard on in order to get it right, and there are so many factors to consider when it comes to getting your logo spot on. When you hire a Kent digital marketing agency, it is important to make sure you work with them to determine exactly the kind of business logo you want for your branding right now. Now, there are some things you need to watch out for when it comes to designing a logo, and these are some of the most important ones.

Don't Overdo It

It can be tempting to go over the top when designing your logo and try to go for something that is going to immediately stand out. Now, there is nothing wrong with this necessarily, but you need to be standing out for the right reasons. Make sure you take the approach that less is more, and we would actually recommend trying to go for a black and white logo, to embrace minimalism and go for a bold and striking logo.

Be Careful Not to Copy Trends

You shouldn't base your logo on what everyone else is doing, and instead you need to go your own way and choose what works for you. So many modern startups think they have to drop thousands of pounds on a swanky, vibrant new logo designed by that guy from Instagram who has 2 million followers! But, the reality is that it has to be right for you, and when you know, you know. Google is one of the best-known brands in the world, yet the company logo was designed by co-founder Sergey Brin, who paid nothing and simply used free graphics app Gimp.

Choose the Perfect Typography

Typography is one of the most important elements to any logo, and it's vital to get this part right. You are going to need to focus on using the correct font to create the most impeccable logo you can. Font style and colour are major considerations here, and you need to trust your vision to get exactly the logo type you want from this right now. Certain fonts just 'fit' with the company's aesthetic, ethos, and brand values, and these are the fonts that should be used for the logo design process.

It Needs to be Scalable

Scalability is one of the most important facets of modern business, and this is something that you have to watch out for when it comes to logo design. Basically, scalability in this sense means that the logo doesn't lose its sense of proportion no matter how large or small you make it. Using design grids will help to keep your logo perfectly proportioned so that it looks just a great on business cards as it does on a billboard.

As you can see, there is a lot you need to account for when you are designing a company logo, and this is really important. The right logo can make a huge difference to the business and how recognisable is it, and this is essential for future success. There are loads of ideas that play a part in this, and you have to make sure you factor this in as much as possible. Work with your digital agency in Kent to try to come up with the perfect logo design for the business, as well as a way of incorporating this into the marketing strategy in the process. Good luck!

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