All businesses want to find ways of increasing the quantity and quality of traffic to their site through search engine results. Several elements go into an effective search engine optimisation (SEO) campaign from keyword research to writing quality content, responsive mobile design, and page loading speed, amongst other things.
In this post, we look at some of the best free tools to help you boost organic SEO in 2020.
Google indexes sites on a mobile-first basis, and have done since 2018. In short, your website needs to be optimised to work on mobile devices to rank towards the top of Google search results.
The Google Mobile-Friendly Test tool tells you if the search engine considers your mobile site to be user-friendly. For example, if you enter ebay.co.uk into the platform, it tells you that the website is mobile-friendly.
You will be given suggestions as to how to improve the page loading codes, ensure the Google crawlers can find your site and index it accurately.
The Google Search Console is a free service from Google that helps monitor, maintain, and troubleshoot your site's presence in search engine results.
Search Console will confirm whether Google can crawl your site, fix indexing problems, view traffic data, and how often your site appears, show backlinks to your website, and check mobile usability.
Keyword research is crucial for successful SEO. CanIRank is one of the first SEO software platforms that use AI to give specific action recommendations. For example, rather than telling you that a keyword is or isn't competitive, it will suggest whether or not you can rank for that keyword.
The CanIRank analysis tells you the terms that offer the greatest potential specifically for your site, providing search volume, ad value, and ranking difficulty to help you make informed decisions.
Seobility will crawl your site and check for SEO problems such as slow loading pages, blocked pages, sitemap problems, and technical issues. The platform will present a visual report of problems that need fixing to help improve your search engine ranking.
As well as this, Seobility has a backlink checker to spy on competitors and find ideas for link building, and a keyword tracker. Content-related SEO issues like missing meta titles, keyword stuffing and duplication will show in your alerts.
With Ubersuggest, you can type in a keyword that you want to rank for or a competing website that you want to rank above. The platform you return data on the keyword difficulty, search volumes and more. Sticking with the example of ebay.co.uk, we get the results below.
The page also provides top keywords based on what you have typed in. By clicking on a keyword, you get a more detailed overview and new ideas for content.
The SERPerator platform lets you check search results from different locations and devices. Search results can change depending on where you are and the device you are using, making such a tool invaluable. For example, you compare a search for pizza shops near me on different devices and review the results as below.
Users can see how results will look for someone searching via a particular phone from anywhere in the world.
The majority of people will use the Google Keyword Planner top do their SEO research. Answer The Public is different in that it scours the internet for questions people are asking within forums and blogs to create keywords and phrases.
You can see what people are asking about, such as the image below for Covid-19 questions that are popular in August 2020. The platform splits them out into how, when, will, can, who, what, which, why, and are phrases to help best understand the context of conversations.
Answer The Public presents information you would never otherwise see when researching keywords, but it is the things your customers want to ask.
Those are some of the best free SEO tools out there. Many of them have paid versions with feature upgrades if you find that they work well for you.
There are hundreds of tools on the market as businesses continue to invest in digital channels. Experiment with a many as you can to see which you get the most out of to accerlate your SEO efforts.