Web Development

Content vs Design - Which Matters More for Your Website?

May 20, 2021

Developing and creating the ultimate business website is hard work, but it's also worthwhile because of the fact that your website is one of the key components of running a modern business. Now, there is always plenty to think about when you are trying to make your business website shine, and there are a lot of factors to think about in all of this. One of the main considerations is to think about the difference between content and design, and which of them matters more to your website.

There are so many elements that play a part in this, and you need to make sure you come up with ideas that are going to help you when it comes to improving the way your website looks, is presented, and how it reads. Both design and content are integral to any business website, and consulting with a leading digital marketing agency in Kent is one of the best things that you can do to help you achieve the best quality content and design. So, for now, let's take a look at what is involved in this process, and what the design and content aspects of business actually mean.

Some Definitions

When looking to define the differences it is important to look at what we mean by these two terms in the context of a website. Design deals with UI/UX, and the overall interface of the site, how things look, and the experience that people will have when they visit the website. Content refers to anything written, visual, or audible that can be found on the website to enrich the design and inform about the brand.

Which Should Come First?

This is the true chicken and egg question - what should come first, the website design or the website content? Well, the answer is, of course both! Think of the design as the body, and the content as the soul; neither works well without the other, so both of them are integral to the whole experience of a business website. As a general rule, designers prefer to work with a content-first approach, as this gives them a structured framework with which to work on the design.

Making a Choice

Okay, soo, we know that both of these processes work as well as one another, but there is a slight preference for content-first when it comes to web design. The main reason for this is that the content is largely what people will remember, so you need to make sure this is perfect, and that everything else exists to complement it. 86% of companies produce blog content above any other form, and this shows the importance and universal appeal of web content, ands why you need to get it right.

There are loads of great reasons why you need to improve both content and design when it comes to making the most of your business website, and this is definitely something you need to get right. There are so many ideas that you need to make the most of, and it is important to ensure that you focus on this as much as you can. The content is generally regarded as the area that matters most, so pay special attention to that, and get your Kent digital agency to help with this. It's also important to make sure you don't overlook design entirely in the process as well, and pay close attention to the best ways of being able to achieve this.

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