Marketing

Different Types of Paid Ads

As a modern business owner, it is important that you come up with ideas that will help you to improve your company’s future, and choosing the right advertising is a key part of this process. We’re sure you’re already considering teaming up with a digital marketing agency in Kent like 3SIX5 Digital, in a bid to nail your business marketing. And finding the perfect paid advertising options is another important part of this process. 


Pay-per-click (PPC) campaigns are a wonderful way for companies to drive business and increase profits, and this is why it’s important to get this right. It is believed that businesses can make, on average, $2 for every $1 spent on PPC, and this is why it is so important to make sure you take steps to get the right paid ads to help enhance your business, and here are some of the best.


Retargeting PPC Advertising


This is where cookies are used on a user’s browser in order to show them specific ads based on their previous online activity. Another name for this is remarketing, and it plays a massive role in helping you advertise effectively to the needs and tastes of the customer. 


Affiliate Marketing


Affiliate marketing is one of the most powerful weapons in your company’s arsenal, and you should be looking to use it to help improve your advertising. Promoting your products and/or services using a performance-based payment model is an ingenious way of generating interest in customers your business would not otherwise have access to. Many companies like to use affiliate marketing as a great way of being able to give them additional options when it comes to advertising and promoting their brands.


Price Comparison Sites


Yes, advertising on price aggregator websites is a great way of promoting and advertising your brand, and is a great option to spend your PPC budget in a targeted way. Just make sure you check your conversion rate versus click-through rate if you are going to use these sites. Of course, you should always be aware that you will be competing with other businesses when you're on price comparison sites, and this is something you need to keep in mind as much as possible.


There are loads of amazing factors to account for when you are using paid ads, and there are so many different options to choose from. Some of these promise greater ROI than others, but in the early stages it’s all about trial and error. Be sure you work closely with your chosen Kent digital agency in order to get the best outcome from this. 


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