Marketing

Digital Strategy Ideas for 2021

Kickstarting 2021 in the most positive way you can is imperative, and this is why your business needs to get clever and creative with the digital strategies you're going to be using. Luckily, 3SIX5 Digital is here, as a leading digital marketing agency in Kent, to help you navigate this new year in style! There are so many options to consider when you're trying to determine the best digital strategy to kick off 2021 with, and you're going to need to have your fingers in a fair few pies. You need to make sure you have a strong and diverse marketing strategy going forward, as this year could be make or break for a lot of businesses.

The simple fact is that you are going to need to shake things up and market the company on all fronts as much as possible, and this means that choosing the most effective marketing methods is one of the key things that you can do to achieve this. So we're going to take a look at some of the best digital strategy ideas you should be looking to embrace this year.

Website Optimisation

Your website is probably the single most important element of your business these days. Think about how much of the business world is digitised in 2021, and in a time where customers may not be able to venture out to your store, you need to do all you can to bring the mountain to Muhammad. Website optimisation is one of the best places to begin with this, and this is the process of utilising advanced strategies and tools to improve the performance of the website, and drive more traffic to your business.

SEO

Search engine optimisation is one of the most effective digital marketing strategies you have available to use, and this is something you have to embrace for the coming year. Many business owners are finding that localised SEO is highly effective, and this will come into play even more once lockdown restrictions are eased as well, so you need to be prepared. Indeed, close to 50% of all searches are localised, with 97 billion monthly local searches! Make sure you take this into account when it comes to improving your SEO and making it work for you this year.

Social Media & PPC

Social media is one of the most powerful tools in your business arsenal, and PPC is often under-utilised as a marketing asset. Being able to combine the two is one of the most exciting ways of being able to work on making positive marketing changes. More than 2.5 billion people globally are active on social media, while PPC is a great way of ensuring your have a cost-effective means of marketing. Combining social media and PPC for more conversions is one of the best things you can do to help your business grow and improve.

As you can see, there are some pretty great steps you could take to improve your digital marketing strategies in 2021 and beyond, and this is something that you have to make the most of. Getting your company in a position where you can make the right sorts of changes and market in such a way as to attract more interest is really essential, and this is definitely something your Kent digital agency can help you to have a plan for as early as possible so that you can help navigate the business through this pandemic.

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