Web Development

Does Colour Really Improve Website Conversions?

June 7, 2021

When you are looking to develop and create the best possible website, it is important to make sure you consider all of the best things that make a website look as amazing as possible. There are so many factors that you should keep in mind here, and focusing on the layout and design of the website plays a huge role, and this is why you need a digital marketing agency in Kent. 

There are a lot of factors you have to keep in mind when you are looking to come up with the most amazing website. And colour plays a major role in the development of any website, as well as the impact the website has visually on visitors. Let’s take a look at whether colour really improves website conversions, and how that works. 

Colour Psychology

Colours have a powerful psychological influence on our brains, and it is important to utilise this to try to get the best outcome for your business website. It is proven that colours can have a profound psychological impact on customer buying decisions, which in turn can help to produce more successful lead conversions. So your business needs to make full use of this to get the perfect outcome for your company.

But You Need the Right Combo

Now, it is true that colours can make a massive difference to the way people interpret your website, and the experience they have. However, it has to be the right combination of colours. Statistics show that the right colour combination can increase site conversion by up to 24%. Research suggests that blue is the colour most favoured by both men (35%) and women (57%), whilst green, purple and black are also hugely popular. 

Add Some Style 

Your website needs to be memorable and recognisable, and this means you need to inject some colour into it as much as possible. There are plenty of key ways of being able to achieve this, and picking the right colours to help improve your business is one of the key things you should keep in mind. Being able to add some colour and personality to your site is something that makes a huge difference, so try to work on achieving this as much as possible. 

If used well, and effectively, colour can make a massive difference to the way your website is interpreted, as well as the experience people have when they visit. Colour is a great way of making your website stand out and improve conversions. Work with a leading Kent digital agency to make the best possible use of colour on your website.

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