How do Algorithms Work on Social Media?

April 14, 2021

If you want to market your business more effectively, you need to embrace SEO, and produce a strategy that is going to make full use of social media algorithms in order to get the best possible outcome. This is something you have to work on as much as possible, and the best way of achieving this is to make sure you understand how algorithms work, as well as what you can do to make the most of them and enhance your marketing strategy as a result.

Making sure you focus on doing as much as possible to harness the power of social media algorithms is absolutely essential when it comes to improving the way you market your business. Now, there are a lot of things that you can do to help you achieve this, and you are going to need to take a closer look at social media algorithms, and team up with a leading Kent digital agency to maximise the impact of this. Here are some of the things you need to know about when it comes to improving your understanding of how social media algorithms work.

What is a social media algorithm?

The first thing you need to keep in mind is understanding what a social media algorithm is. Basically, a social media algorithm is a set of rules that the platform will create behind the scenes in order to help improve and enhance user experience. This is an automated process that is used to help decide the social media posts that make it to the top of your feed, and engagement is one of the things that can determine this moving forward. Understanding how algorithms work is great for helping you with customer engagement, and ensuring you work your way onto people's social media feeds.

How do Social Media Algorithms Work?

One of the best ways of harnessing social media algorithms is to understand how they work, and in order to do this you have to keep in mind that there are different algorithms depending upon the social media platform you are targeting. This is something you need to keep in mind, and there are a lot of different elements of this to consider, and these are some of key social media algorithms you need to know about.

  • Instagram

Instagram's algorithm uses signals to determine the order of the posts you see on your feed, and these include things like the date the post was shared, you interest in the content, and previous interactions on the platform. The first key signal is relevance, the second key signal is recency, and the third is resonance. These all combine to improve the sorts of posts that people can expect to see on their feeds.

  • Twitter

2017 saw the biggest revamp in Twitter's algorithm, with the introduction of a relevance model, which attempts to predict the relevance and interest a user has in a particular Tweet, and the highest-scoring Tweets are displayed first on your timeline. There's also a pretty nifty 'In Case You Missed It' setting that kicks in if you've been off the platform for a while, and shows you a snapshot of the most relevant Tweets that may have been missed.

  • TikTok

TikTok was the most download app on the Apple app store in Q1 2019, and is one of the most popular and effective social media platforms for your business marketing. Indeed, according to the Influencer Marketing Benchmark Report 2020, the platform is ranked as the 3rd most popular choice for influencer marketing, behind only Instagram and YouTube. With the TikTok algorithm, recommendations are based on factors like video information, user interaction, device settings, and interest in content, and this is something you need to keep in mind as much as possible.

From just these three examples, you can see the wealth of opportunities this presents for a business looking to make use of social media and improve user engagement as much as possible. So, there are a lot of great options you should be looking to try out to help the algorithms work for you and improve your business as much as possible. Work closely with a leading Kent digital marketing agency like 3SIX5 Digital to help develop a strategy that makes full use of social media algorithms to drive your presence and maximise user engagement.

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