Improve Your Email Open Rates

March 17, 2021

All good business marketing strategies need to have an email marketing campaign. This is one of the oldest forms of digital marketing, and has remained the mainstay of so many successful campaigns. You have to work out what you can do to improve the impact of your email marketing campaign, and the best way of achieving this is to make sure you improve your email open rates, so that you have the best chance to increase your conversion rates as well.

So, one of the key things you need to focus on at the moment is being able to do as much as possible to improve your email open rates. Your email marketing campaigns are only going to be effective if people are actually opening and reading them, so you need to earn your place in your customers' inbox. Working with 3SIX5 Digital as a leading Kent digital agency, these are some of the techniques you should use to help you improve your email open rates right now.

Subject Line Matters

When you are trying to create more engaging emails it starts with the subject line. This is what entices people to click 'open' and helps to improve your open rates as much as possible. There are a lot of things that play a role in helping with this, but you need to consider short, snappy, engaging subject lines that are going to encourage people to want to know more.

Provide Value

Value is one of the things that matters the most to your customers, and this is something you can use to help improve your email open rates. You've got to give your customers a reason to click on your email, and the promise of value is a great way of helping with this. Think about what is in it for the subscriber, and what reasons (if any) they have to open the email.

Get Personal

A personal touch goes a long way in business, particularly these days, and you can work to increase your email open rates by making the most of this right now. 70% of Millennials report frustration at being sent emails that are impersonal or irrelevant, so you need to make sure you tailor your emails specifically to the people you are targeting.

Have a Cleansing

There are going to be a lot of inactive user on your subscribers list, and they are taking your attention away from new, fresh, curious customers you could be targeting instead. So, try to make sure you focus on cleansing and updating your email subscribers list, and streamlining it to focus on a better quality of interested customer, and thus improving open rates in the process.

Improving your email open rates is essential for continued email marketing success, and this should be a focal point for the company. These are some of the key elements you need to keep in mind when looking to improve or enhance your email open rates. Working closely with your chosen Kent digital marketing agency to improve this is so important, and these are techniques that will help your business thrive in the future.

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