Search engine optimisation is one of the most effective and influential means by which your business can market itself, and this is something that you need to develop a strategy for. Understanding the best ways of being able to integrate this into the business is vitally important, and there are plenty of factors you can use that will help you when trying to implement this. According to Moz, around 40-60 billion Google searches are carried out each month, and that's in the United States alone! So this shows you the power and reach that SEO can have if it is harnessed properly.
Trying to develop a strong and successful SEO marketing strategy is certainly something that you need to make sure you focus on, and there are a lot of factors that play a role in this. Try to consider the different ways in which you can generate successful SEO as a business, and understand why this is so beneficial to the company in the process. At 3SIX5 Digital, we are the leading digital marketing agency in Kent to take care of all your online marketing and SEO needs, and this is something you need to focus on right now.
Understand what SEO is
As a small or medium business, time and resources are tight for you, and you can't afford to be going wrong with your marketing strategies. This is why you need to make sure you fully understand and comprehend exactly what SEO is and what it means. When it comes to SEO for small businesses, this typically involves elements including keyword research, content marketing, copywriting, link building, local SEO, and more. These are some of the core areas to think about when you are trying to develop a strong SEO strategy right now.
Spend time on local SEO
Local SEO is so often overlooked, but can also have such a massive impact on developing the reputation and success of the company moving forward. There are a lot of ideas you can use that will help you to achieve this, and you have to make sure you understand the best ways of using local SEO. Almost one-third of all online mobile searches are localised, and SERPs are geared highly towards this, so it's imperative to make the most of it. You should also consider registering online with companies like YELP in order to further your online presence.
On-page SEO is key
It is important that you focus on the on-page SEO, which specifically refers to the words on the page and how well they incorporate the target keywords. Your content has to be the best it can possibly be so that if someone were to Google 'Kent digital agency' you can be sure your business would be highly ranked. On-page SEO is all about how you structure your posts, and involves using proper header tags and optimised page titles to get the very best structure for SEO.
As a modern business, you need to have some kind of SEO strategy, and there are a lot of great ideas that you should be considering when you're looking to develop this. SEO is a key component of any modern marketing campaign, so it is important to understand what it is, as well as looking at what areas of SEO you should look to focus on as much as possible.