Multi-Channel Marketing Explained

March 20, 2021

Having a strong and successful marketing strategy is something that every business owner in the world would love to have. It's the blueprint for success and for bringing more business to your customers. There are a lot of options you can use that will help you when it comes to improving your marketing techniques, and teaming up with leading digital marketing experts like 3SIX5 Digital is a great way of achieving this. As a leading digital marketing agency in Kent, we are well placed to be able to help improve your marketing strategy for long-term success.

And one of key techniques we would recommend is multi-channel marketing, something that helps you cover all bases in your efforts to promote and market your company more effectively. The principal goal of multi-channel marketing is to maximise interaction with as many potential customers as possible, and this is even more important these days where there are so many avenues and channels available to market your brand. Let's look a little closer at multi-channel marketing and the role it can play in your business.

What is Multi-Channel Marketing?

By definition, multi-channel marketing is widely regarded as being implementing a single strategy across multiple channels, and thus maximizing the impact and interaction with potential customers. You can use a combination of direct and indirect marketing methods to achieve this, such as things like email, direct mail, websites, bricks and mortar stores, and social media sites. Simply put, it's about choice. Giving the customer a choice of the avenue they want to use to buy your product or service.

Why it Matters

In the modern world customers want choice. They don't like to feel restricted or beholden to one channel or avenue, and this means that you have to adapt as a business. Due to the power of the internet and the rise of social media, everything is under a microscope and customers are more informed than ever, so you need to be giving them the information they want, when they want it. Multi-channel customers spend 3-4x more than other customers, so you need to make sure you get involved with this as much as possible.

Benefits of Multi-Channel Marketing

As you might imagine, there are plenty of benefits to multi-channel marketing, and we're going to examine some of the most impressive ones below.

  • Right time, right place

Targeting the right customers, at the right time, in the right place, and doing so multiple times is how you secure more business and a greater pool of loyal customers.

  • Greater awareness

Increased awareness is one of the greatest benefits of multi-channel marketing; you are visible and accessible across multiple channels and platforms, which benefits you lead generation.

  • Stay on brand

Brand message is key as a successful modern business, and this is something that a multi-channel method can help you with. It's a great way of being able to maintain a consistent brand message, something that is vital in marketing.

You need to come up with ideas that are going to help you improve your business marketing strategy, and this is so important because it will help you secure more interest in your business. This is something that plays a big role in this process, and you need to make sure you think about some of the best ways of making multi-channel marketing a focal point of your strategy. Working with us as your Kent digital agency is essential for helping you embrace multi-channel marketing to great effect.

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