Should You Combine Online and Offline Tactics?

February 11, 2021

Marketing is essential as a modern business, and achieving success without it is nigh on impossible these days. You've got to make sure you do your best to utilise as many different marketing aspects as possible. Try to focus on doing as much as possible to bring your business the greatest chance of success, and the way to achieve this is to assess what works best in the modern world when it comes to marketing your business. The best way of achieving this is to try to make sure you figure out the different marketing processes that are available.

Obviously, when you partner with a leading Kent digital marketing agency, such as 3SIX5 Digital, we will be able to help you find the best forms of marketing that will suit your business needs. And this is where you need to think about whether you need to combine online and offline marketing tactics, and the impact they can have on your strategy. Here are our views on the matter, and what we think about combining the two tactics to get the best possible outcome for your company moving forward.

What are Online Marketing Tactics?

Online marketing tactics are the kind we see (and use) every day. Think the likes of email marketing, social media marketing, blogging, and more. These are some of the different elements that make up online marketing, and this is really important. You have to try to make sure you focus on having a strong and diverse online marketing strategy, and this is something that we can help with. Online marketing tactics are your bread and butter, and they represent the best ways of helping you to promote and market your brand to a modern audience.

What are Offline Marketing Tactics?

Offline marketing techniques generally refer to any marketing that is offline, typically, in print. This can refer to anything from billboards, signage, and fliers, to business cards and newspaper adverts. Now, many offline strategies are regarded as a little archaic by today's standards, but there is definitely still a place for them, and you need to determine which work best for you. Business cards are one of the most effective forms of offline marketing, and they still serve a valuable role in your marketing plans.

Do You Need to Combine the Two?

You don't necessarily need to combine the two, but it will probably give you the best outcome to do that. Offline marketing still has a place, for instance 7 out of 10 drivers make shopping decisions while driving, often based on billboard advertising. But online marketing will take centre stage, and it will need to be the focal point of your marketing, especially when considering the potential of mobile marketing. For example, an online business blog can bring you around 67% more leads every month than businesses without a blog. A combination of online and offline, with a focus on digital would be the best way forward.

As you can see, there are benefits to having both online and offline strategies, and a combination of the two is probably the right way to go, especially with things like business cards still playing an important part in modern marketing. But, it is clear that for any degree of success in modern business marketing, digital is the way forward. And this is why 3SIX5 Digital should be your Kent digital agency of choice; we can help spearhead innovative and stylish marketing campaigns that will help your company to take 2021 by storm.

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