Search engines play a pivotal role in the world of modern business, and since more and more companies are looking to increase their digital footprints these days, it becomes more important than ever to take advantage of this. Google is the leading search engine in the world, with more than 5 billion searches every day, and this number growing rapidly. As a modern business, it is important to understand how this process works, as well as what you can do to take advantage of the Google algorithm.
When working closely with your Kent digital marketing agency, it's important to understand how best you can utilise SEO and keywords in order to make great use of Google and get better rankings on search pages. This is your bread and butter as a business, and you need to make sure you stand out as much as possible and look for ways of being able to rank as highly as possible. This means understanding the way Google Analytics works, and keeping appraised of the algorithm changes that could wind up impacting your business moving forward.
What are Google Algorithms?
So what, we hear you ask, are Google Algorithms?! Well, simply put, they are a complex system that is specifically designed in order to retrieve essential data from the search indexes, and use it to immediately deliver the best possible results for whatever the query might be. Google has particular ranking criteria that it uses in combination with its algorithms in order to produce results that have the greatest relevance on search engine results pages.
Why are They Updated?
Much like anything that happens online, in order to get the optimum outcome at all times, it is necessary to modernise, upgrade, add new features, and tweak existing ones. Google is one of the leading search engines in the world for the simple reason that it provides fast, accurate and relevant search results at the click of a button, and it can only achieve this by updating their algorithms. So this is the reason for Google doing regular updates over time, and you can take advantage of these updates moving forward.
The Most Recent Update
So the most recent update happened earlier this year, with a February 10th 2021 update. This particular update was designed to make Passage Ranking live for English-language queries across the United States. There is also a brand new ranking system you can make the most of, as well as advice and tips from some of the leading SEO experts on the market. This is an exciting and useful update that is going to provide plenty of benefits for your business moving forward right now.
As you can see, Google Algorithms matter hugely, and it is important to make sure you come up with ways of being able to utilise them more effectively. The changes and updates are essential when it comes to making the most of this, as well as figuring out how the algorithms operate. These updates are designed to help the algorithm run better, as well as giving you tips as a business that will help you be more successful with your digital marketing. Team up with your Kent digital agency to try to get the perfect SEO copy that can make use of the Google algorithms as much as possible.