Using Facebook Pixel

What is Facebook Pixel and how to use it

November 13, 2020

Understanding how successful your website is, as well as what works and what doesn't, plays a massive role in helping you come up with ideas that will help you to achieve this. Your website can make or break your success as a business, with statistics suggesting that 75% of customers judge a company's credibility by its website. Due to the importance of your website, and the role it plays, it is important to make sure you analyse and assimilate as much as you can.

Social media and a string website play a big part in your marketing strategy, and this is something that any leading digital agency in Kent will help you focus on. And you also need to know understand and study the link between your social media ads and your business website. Facebook Pixel is a really useful tool that allows you to make sure you answer important questions about your website, as well as providing an essential link between your website and your Facebook ads. It is important to make sure you utilise this as much as you can, and here are some of the things you need to know about Facebook Pixel.

What is it?

Facebook Pixel is essentially a piece of code you place on your website that allows you to analyse, process, and assimilate the activity relating to your Facebook ads and your website, and the actions visitors take. The code is used to analyse data, and tracks conversions from your Facebook ads, as well as optimising content, and building a target audience for future ad campaigns. The way this works is by placing and tracking cookies that will monitor the activities of users as they interact with your Facebook ads and your website.

Why it Matters

Facebook Pixel matters in a number of key ways, but the main things to consider are the fact that it provides essential and pertinent information that helps you to track and understand the progress of your ads better, as well as providing conversion tracking and retargeting services, which really help you understand how well this all works. It allows you to optimise your Facebook ads more effectively so you can maximise conversion rates, and provides an invaluable link between your ads and your website.

Tips for Using It

If someone clicks on one of your Facebook ads, winds up at your website, and then buys a product, this is something that Facebook Pixel will record and report right away. It shows you the action that took place, and this allows you to use Custom Audience to secure business from this customer again at a later date. Install the pixel in an easy and simple manner, and start to analyse buyer behaviour and gain insights right away. This can lead to you developing and creating Custom Audiences and Lookalike Audiences, and these are essential for helping you develop and generate more sales.

There is no question that you need to have analytical knowledge and understanding of your website in order to get the best out of it and attract the maximum number of people you can. Choosing 3SIX5 Digital as you digital marketing agency in Kent is a fine choice because we understand the importance of running an amazing website, and this is something you need to focus on getting right. Utilising Facebook Pixel is one of the best ways of assessing your website, as well as what works and what doesn't work when it comes to the link between your Facebook ads and your company website. These two things can be a marriage made in heaven, and you need to look at the best ways of being able to achieve this.

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