Using Google Tag Manager

A summary of Google Tag Manager, what it is, and how your business can benefit from it.

Businesses always need to be looking at how they can improve their marketing strategies and make better marketing decisions moving forward. This is one of the reasons why 3SIX5 have positioned ourselves as a leading digital agency in Kent. Being able to collect and assimilate pertinent marketing information is vital to understanding how effective your advertising is, and where, if anywhere, you need to make improvements, and this is something we can help with. 


According to Clutch, around 92% of small business owners think having a website ranks as the most successful and effective marketing strategy. And in many ways this is true, but you also need to understand your marketing strategy, how it works, and why it works. You need to be able to gather important information about buyers, their trends, and your business CTR, etc. And this is why you need to use Google Tag Manager, in order to get the best out of your marketing and to help you understand it better.


What are Google Tags?


Tags are bits of digital code you embed in your website’s HTML in order to help you extract certain information. This is generally information that is key in a marketing sense, including things like how people came to visit your site, how long they stayed, and how many clicks they made, etc. These are essentials that you need to know in order to get your marketing strategy right as much as possible. These tags send information to Google Analytics  to get more precise data as a result. 


What is Google Tag Manager?


In the simplest terms, Google Tag Manager is a free tool that allows you to manage and create marketing tags on your website or mobile app. The tool allows you to do this without the need for modifying code, thus making it a more user-friendly and cost-effective tool. Embedding the Tag Manager on each web page allows you to enjoy a more streamlined and efficient marketing strategy.


Why it Benefits You


There are plenty of benefits to using Google Tag Manager, and one of the biggest reasons to use it is that it can help give you a better understanding of your marketing demographics right now. Getting a better handle on your marketing strategy is one of the key things that plays a role in improving your marketing awareness, and looking for ways of improving this in the future.


How You Can Use It


While it is simple and straightforward to use, it is also important to try to ensure you develop some technical knowledge, which can be done via online study. Setting up your account is a great way of being able to get started with Google Tag Manager. There are three core areas to Google Tag Manager that you’ll need to take into account when using it, and they are tags, triggers and variables.


Tags


As we explored earlier, tags are basically snippets of code that tell Google Tag Manager what to do, and are integral to your business.  


Triggers 


Triggers are put in place in order to instruct Tag Manager when it should do the things you want it to do. 


Variables   


Of course, you’ll also need to consider the variables in play as well, and these are basically examples of additional information that the tags and triggers may need for Tag Manager to work effectively. 


It’s clear how important Google Tag Manager is to your business, and it can be essential for revamping your marketing strategy. There are a lot of great benefits to this, so you need to try to use it as effectively as you can. Talk to your chosen Kent digital marketing agency about how you can implement this on your website and improve your marketing in the process.


Read more
Other Articles
Analysing Using Q Reporting
Learn about Q reporting software to enhance your marketing
Using Facebook Pixel
What is Facebook Pixel and how to use it
Is Cold-Calling Dead?
Is cold calling still valid in todays world?
Makerpad.co Is One to Watch for the Future
Learn a little about Markerpad.co
Using TypeForm to Build Forms & Surveys
Learn how to use Typeform to build comprehensive surveys.
Do You Know About Memberstack?
Learn about a great Nocode piece of software to unlock member logins
Using Hunter.io to Grow Your Business
Tips on using Hunter.io to grow your business
Have You Seen the New LinkedIn Stories Feature?
Learn about Linkedin stories and enhance your marketing strategy.
The Importance of Grid Systems in Graphic Design
Learn some main reasons using a grid in graphic design is so important
Using Google Tag Manager
A summary of Google Tag Manager, what it is, and how your business can benefit from it.
Using Email Marketing in E-commerce
Learn tips around digital marketing E-Commerce campaigns
Benefits of YouTube Advertising
Learn the benefits of Youtube digital marketing for your business to increase your exposure.
Using SEMRush To Build Your Online Business
Learn SEMRush to explode your business and it's rankings on Google.
Voice Search & How to SEO Optimise
Learn about the fundamentals of voice search and it's importance for SEO.
The Future of Websites
Learn tips on marketing automation and the rise of AI in digital.
Augmented Reality & Its Place in Marketing
Find out the benefits of using AR to simplify your marketing experience.
Will NoCode Take Over Web and Mobile App Development?
Learn the definition of Nocode and it's role to play now and well into the future of web and app development.
How To Use Heatmapping Software
Learn how to use Heatmapping software to enhance your insight on how your users interact with your website
The Basics Of A Solid PPC Campaign
Learn the basics of setting up a PPC campaign the right way, to bring in more customers
5 Tips On Growing Your Brand's Social Media Network
Find out some top tips on growing your social media presence and building out a stronger network
Why Are Backlinks Important For SEO
Find out the importance of backlinks to boost your SEO
Ways You Can Optimise Your Google My Business Listing
Read about different ways Kent businesses can can get more out of Google My Business.
Tips for Using Google Search Console
Check out our Tips for Using Google Search Console for SEO analytics.
Best Free Tools To Boost Organic SEO
Check out our guide to increasing organic Google search results in Kent!
5 Of The Best No/Low-Code Platforms In 2020
Here are 5 of the best no/low-code platforms that are nailing it in 2020. Read more here.
5 Reasons Why Webflow Is The Best Tool For Your Design Team
Read 5 Reasons Why You Should Choose Webflow For Your Web Design Project
The Importance Of A Quick Loading Website
Kent Businesses can learn some tips on the importance of a quick loading website to increase SEO and conversions
The Importance Of Affiliate Marketing
Read More About The Importance Of Affiliate Marketing For Your Kent Business.
10 SEO Tips For Kent Businesses
Here you can find 10 FREE SEO tips to help businesses & webmasters in Kent get more from your website's SEO.
Webflow Support Kent, UK
For more information on specialist Webflow support from the UK's first Webflow-only agency, carry on reading!
Why We Didn't Choose 365 Digital As Our Business Name
Choosing 365 Digital as our business name may look like an error, when in fact we like the identity and style that writing the letter SIX brings to our branding.
PPC Agency Rochester, Medway, Kent
Find Out More About Our High Quality PPC Services From 3SIX5 Digital, Based In Rochester, Medway, Kent.
Webflow Developers Kent UK
If you're looking for Kent-based Webflow Developers or would like to know more about the Webflow - take a look at this post from 3SIX5 Digital. We're a digital agency based in Kent that specialise in Webflow development.
Introducing 3SIX5 Digital | A Digital Agency Rochester, Kent
Introducing You To 3SIX5 Digital - a digital agency based in Rochester, Kent.