Voice Search & How to SEO Optimise

Learn about the fundamentals of voice search and it's importance for SEO.

October 7, 2020

Making the best business decisions for marketing is so important when you want to make sure you get the best success. One of the key components of business marketing is search engine optimisation, also known as SEO, and this is something that any Kent digital agency you hire should be experts in. SEO is so important and you need to try to do as much as possible to focus on how you can implement this as well as possible.

Trying to utilise SEO in the business as much as you can is so important, and one of the big factors to consider that helps you make the most of SEO is to integrate voice search. In the world of COVID-19 and social distancing, more and more people are turning to voice search. In fact, it’s already fairly popular, as 55% of users already conduct voice searches on their smartphones. Here are some key hacks to help you understand how to optimise SEO strategies for voice search as a business in 2020.

Search is Becoming Smarter

As technology updates with every passing year, search parameters are becoming smarter, and this is something that you can utilise as much as possible. The simple fact is that we don’t speak the way we type, and voice searches work in the same way. Search engines like Cortana and Siri are constantly having to adapt to incorporate naturalistic phrases, and this means search engines need to become smarter. Your business needs to assess context and conversation, and try to incorporate a voice search strategy for your website that focuses on conversational content.  

Hummingbird Update

Another thing to consider when it comes to voice search and how to SEO optimise is to look at the Hummingbird update. This is an update to the Google voice search algorithm that was launched in 2013, and is designed to consider the intent and contextual meaning of user queries. This is one of the most impressive elements of the process because meaning and context are perhaps the key things that tend to get lost in translation when it comes to optimising SEO and enhancing your website for voice searching. Voice technology is vital for improving user experience, and this is something that you need to try to implement as well as you can in your business.

Get Mobile-Friendly

It is important for you to make sure you try to go more mobile-friendly when it comes to voice search and SEO optimisation. Because of the fact that most voice searches tend to be done on mobile phones, it is vital to ensure that your website is as mobile-friendly as possible, so scalability matters. One of the best ways of being able to achieve this is to make sure you use Google’s Mobile-Friendly Test Tool in order to help you assess how well your business website is scalable for mobile phones. You should liaise with your digital marketing agency in Kent to make sure you work towards the best mobile-friendly website you can get.

There are plenty of things that can help you to improve and implement the best voice search parameters, and utilise SEO to get the best from this. You have to make sure you think about what it takes to make the most of this in order to help your company grow and offer customers the best possible experience you can.

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