What are YouTube Shorts?

March 27, 2021

YouTube has become one of the world's leading content platforms, with entrepreneurs, businesses, and self-proclaimed YouTubers using the online video-sharing platform to connect with global audiences on a deeper level, and try to promote and showcase their brand or business. One of the biggest things that YouTube allows influencers to harness is the power of video, and how it can have such an extraordinary impact on the ability to improve and market a brand.

In recent years, YouTube Shorts has become increasingly popular in the past few months. This brand new offering represents YouTubes short-form video option, and is regarded as being a direct competitor to TikTok, with a similar format, just on YouTube. So, this represents a great way of being able to promote or boost a brand through short-form video, and drive interest in your company.

Make Shorts

The YouTube Shorts function is still in the beta phase right now, but users with a sub count north of 10,000 can create shorts pretty easily through the app. The maximum length in-app is 15 seconds, but videos can run up to 60 seconds, and this gives you a great opportunity to tell a story and market in a much shorter timeframe. The functionality is very similar to TikTok and Instagram, so bringing in a Kent digital marketing agency knowledgeable using those platforms is going to help you maximise the benefits of using these shorts.

How do YouTube Shorts Work?

In order to get the most out of YouTube Shorts, you need to understand how they work and utilise them to help market your brand better. Right now, Shorts are available only for Indian audiences, as YouTube rolled out the platform after TikTok was banned in the South Asian country. However, there is a 'testing' section on the YouTube homepage where users can upload videos of up to 60 seconds, furthermore, by adding #Shorts to any vertical video of less than 60 seconds, you can get involved in this as well.

Benefits of YouTube Shorts

As with all video content, Shorts is a wonderfully immersive way of connecting with an audience, but there are also benefits specific to Shorts that your business can make use of. For instance, this is a great way of connecting with a wider range of people, not to mention allowing you to achieve more views in a shorter space of time. Packing a punch and attracting new audiences, YouTube Shorts are a great way for companies to be able to market and promote their brands in a fast, efficient, and modern fashion.

There are a lot of things to consider when looking into YouTube shorts, and this is definitely something you need to keep in mind when you are trying to make the right decisions for your company. Teaming up with a leading digital agency in Kent helps you to have the right people around you, which will allow you to develop the strongest possible YouTube Shorts in order to help your brand grow and improve as much as possible.

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