What is Visual Search?

June 28, 2021

As a business, you need to be looking at the best ways of presenting your company and its digital presence. Now, there are a lot of things that you need to keep in mind when it comes to how customers perceive your brand. And one of the most effective trends in how customers shop is visual search.

This is something that you can apply in your business, and there are a lot of things that play a role in helping with this. Try to do as much as possible to understand what this means, as well as the role or plays in the modern shopping experience. Developing a marketing strategy with a leading Kent digital marketing agency is hugely important, and will likely involve some sort of visual search integration in the process too.

What is visual search?

Visual search is pretty much exactly what it says on the tin. It’s something that allows internet users to search for a specific item using images. You’ve heard the expression, a picture paints a thousand words, and this is something to consider here as well. Relevant images during the visual search can often yield better and more positive results than traditional forms of search. This actually presents a whole new level of search efficiency, not to mention online retail optimisation too. 

Why visual search matters

According to research by MIT, 90% of the information transmitted to the human brain is visual, which gives a good indicator of why visual search matters so much. It can help with the product discovery process, as well as allowing customers to get an idea of exactly what they’re going to be buying in advance. It’s also a great way of filtering out irrelevant content, snapping a picture of a product you want and simply hitting search is definitely one of the best ways of conducting more accurate searches, making this a more appealing option.

How it’s transforming the online shopping experience 

A growth in smartphone and internet usage over the years has put visuals front and centre, and this provides so many more opportunities for taking pictures, uploading them, and finding pictures of exactly what they want. Combine this with the fact that online retailers are looking to implement more AI-driven technologies, and we could see this taking on greater prominence, and this could wind up ranging from personal recommendations, to things like VR and AR.

Try to make sure you do as much as possible to improve upon this process, and work on understanding visual search better, and making it a greater part of your business in the future. Team up with a leading Kent digital agency, and try to focus on the best ways of being able to integrate visual search as an online retailer.

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