When to use page redirects

Learn when to use page directs

November 26, 2020

In the world of modern business your priorities are ever-changing, and the intrepid entrepreneur needs to juggle multiple different elements of the business in order to be a success and this is something you can work towards by teaming up with a Kent digital agency. Improving the experience of customers and users is one of the most important things a company should be focused on, and this is one of the key reasons why page redirects can actually be a really useful tool in helping achieve this.

One of the best ways of making positive decisions as a business owner is to attempt to figure out what you can do to improve the way you present your business, and there needs to be a big focus on SEO here. Now, the thing to keep in mind here is that if you are moving your website from one URL to another, you need to use a page redirect, also known as a 301 redirect. We're going to look at why this is important, as well as some of the times in which you may need to use URL page directs.

Reasons to use URL redirects

Now, there are several reasons why you might use URL redirects, and these are a few of the key ones you need to consider:

  • Recreating a piece of content

We've all been there, and we'll all be there again. There's no question that sometimes you just have to completely update or revamp a piece of content for a new page, or a new time period. This means having a simple 301 redirect that takes visitors from your old URL to your new one, and then you can unpublish and archive the old page.

  • Moving to a new domain

There are plenty of reasons to consider moving to a new domain; security, customer service, cost, privacy. But, if you are going to move domain names you will need to do an internet-wide redirect of all old pages to new ones, and this is one of the key times to use a 301 redirect.

  • Simplifying display ads

It's not just technical reasons you need to consider here, and there is a marketing reason for using page redirects. If you choose to advertise with banner ads, you may want to track the responses of the ads, and including specific URLs in your ads allows you to redirect traffic directly to your homepage or site.

As you can see, redirects are an important part of running an online business, and something you need to make sure you get right as much as possible. There are a lot of reasons why you may need to implement page redirects, and this could be part of your strategy to work on with your Kent digital marketing agency in order to improve the way you run the business, as well as how you choose to market it.

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