Case Study |
Tracr
Project Deliverables
About the company
Tracr is the world’s first fully distributed diamond traceability platform — developed by De Beers Group to bring transparency, security, and confidence to the entire diamond value chain.
Type of work:
Industry:
Timeline:
Jason Macintocsh
3SIX5 helped Tracr with the delivery of a new website including a totally new structure and visual style. Fantastic experience all round and the team couldn't have been more helpful and professional. We were super happy with the imaginative 3D animations and the team were there for us through every step of design and delivery, including responding in real time to last minute revisions and making everything work smoothly. Great experience all round.
Our Website Building Approach
Consultation
Arguably the important part of any process is the initial consultation meeting(s). The more we discuss the project with you, the more we align and that means we deliver the most apt results as we possibly can.
Strategy Session
Without a plan, projects can veer, lose traction and cause friction! So will work with you to create a strategy that will enable a timely fulfilment of your asks, using project management tools like Slack & Clickup to communicate in the most efficient manner.
Design Stage
The design phase is key in taking wireframe ideas and building those out as low, mid & high-fidelity mockups to really bring those initial ideas to life & get a feel for the visual journey we’re looking to take your website visitors on.
Development Stage
Once the design has been signed off, we start the development stage where we take the project into a dev. environment and bring in our hugely experienced developers to start work on the DNA of your project.
Optimisation
Once the project goes live, it’s optimisation time! We want to ensure that the website that we’ve designed for you, is performing as well as it possible can. So we like to install certain layers of tracking software to your website in order to test, analyse & optimise in those first few weeks after going live.
Post Launch Support
Once we’re happy with things, we’ll control over to you! We are more than happy to run a training session or two for you and your team - so you can all learn what we’ve done and how to manage things on an ongoing basis!
The Results
Key Features We Delivered
- UX Planning for Multi-Audience Access: The site speaks to investors, manufacturers, retailers, and tech audiences alike, all without overwhelming the visitor.
- Blockchain Simplified Through Design: We used clean visual hierarchies, animated diagrams, 3D Spline animations, custom videos and layered content to explain how Tracr works without drowning users in technical jargon.
- Scalable CMS for News and Industry Thought Leadership: The site includes CMS-powered sections for updates, media coverage, and resources, all editable by Tracr’s internal teams.
- Secure and Fast Hosting: Hosted via Webflow’s global CDN with optimised performance for a global audience.
GTMetrix Score:
Want to test your website score?
