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Automated Workflows: Streamline Your Website with No-Code Tools like Make

Imagine taking hours of repetitive tasks off your hands and letting your website handle them automatically. From form submissions triggering Slack notifications, to new CMS items being created from Google Sheets, automated workflows can revolutionise how your business operates - and the best part is, you don’t need to write a single line of code.

In this guide, we’ll show you how to unlock the power of tools like Make (formerly Integromat), Zapier, and others to connect Webflow with the rest of your tech stack.
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What Are Automated Workflows?

An automated workflow is a series of actions that happen automatically once a trigger occurs - without any manual input. Think of them as “If this happens, then do that” instructions.

For example:

If a user submits a Webflow form → then send their details to HubSpot
If a CMS item is published → then share the link on LinkedIn
If a new item is added to Airtable → then add it to Webflow CMS

These workflows can save your team hours each week and reduce the chance of human error.
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Why Automate Your Webflow Website?

Here are just a few reasons to introduce automation into your Webflow-powered site:

Save time - automate admin-heavy tasks
Improve accuracy - reduce manual data entry
Speed up communication - respond instantly to enquiries
Connect your tools - keep data flowing across your systems

Meet Make: A No-Code Automation Platform

Make.com is a powerful platform that lets you create automated workflows (called "scenarios") with a visual drag-and-drop builder.

It’s similar to Zapier, but often offers more flexibility, custom filters, and logic handling for complex setups.
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Example Webflow Automations Using Make:

Form Submission → Google Sheet Entry
- Automatically add new Webflow form submissions into a live Google Sheet.
Webflow CMS → Twitter Post
- Publish a new blog in Webflow, and auto-post the headline and link to your Twitter account.
Webflow CMS → Notion / Airtable Sync
- Keep your blog, team members, or product pages synced with internal Notion or Airtable databases.
Webhook → Email Alert
- Trigger automated emails to your team or users based on a custom event (like CMS item creation).

How to Set Up a Webflow Automation in Make

Step 1: Sign Up and Create a Scenario

Go to make.com and create an account.
Click Create a new scenario and add your first app: Webflow.

Step 2: Authenticate Webflow

Connect your Webflow account using an API token.
Choose a trigger like "Watch Form Submissions" or "Watch New CMS Items".

Step 3: Add Your Desired Action(s)

Add a second app such as Google Sheets, Gmail, Slack, Airtable, Notion or even another Webflow action.
Map the data fields you want to pass between steps (e.g. Name → Spreadsheet row).

Step 4: Set Filters or Conditions (Optional)

Add logic such as "Only run this if the submission includes the word ‘Quote’."

Step 5: Test and Activate

Run a test to make sure everything works as expected.
Activate the scenario - your automation is now live.

Webflow + Zapier: Another Simple Option

If you prefer simplicity and speed over flexibility, Zapier is another great tool for basic Webflow automations.

Zapier is ideal for common use-cases like sending form submissions to Google Sheets, Mailchimp, or your CRM.
It has a very low learning curve and is often quicker to set up for straightforward tasks.

Best Practices for Automated Workflows

Always test before going live - avoid sending messy data across systems.
Add fail-safes - create backup notifications in case an automation fails.
Limit API calls - be mindful of Webflow’s API limits when syncing large data volumes.
Use error alerts - set up email notifications if something doesn’t process properly.

How Clients Are Using Automations in Real Life

Here are a few real-world automation setups we’ve built for our clients:

A coaching website that adds new leads to ActiveCampaign and sends a tailored email sequence.
A recruitment agency syncing new job posts between Webflow and an internal Airtable.
An e-commerce site that publishes blog content to Webflow CMS from a Google Doc.

The Future of Business is Automated

Automating workflows between Webflow and your favourite tools doesn’t just improve operations - it gives your team back valuable time. And with platforms like Make and Zapier, you don’t need to touch any code to do it.
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Let 3SIX5 Digital Automate It for You

We help businesses streamline operations by building automated systems that connect your Webflow site to CRMs, emails, spreadsheets, databases, and more - all without code.

Want to free up your team and create a seamless user experience?

Talk to us about automation today →

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