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Why Choose Webflow Over Wix or Squarespace?

If you’ve looked into website builders, you’ve likely come across Wix, Squarespace, and Webflow. All three offer no-code solutions and visual editors, but when it comes to design freedom, scalability, and professional results - Webflow stands in a league of its own.

This post will break down the key differences and show why Webflow is the smart choice for businesses that want more than just a pretty template.

1. Design Flexibility: Break Free from Templates

Webflow:

  • Full creative control - every pixel is customisable
  • Design truly unique layouts, not just colour tweaks on a template
  • Build responsive designs visually, without relying on code

Wix & Squarespace:

  • Rely heavily on pre-set templates
  • Limited control over structure and layout without custom code
  • Can feel restrictive as your brand grows

Verdict: Webflow wins for serious design freedom and long-term scalability.

2. Custom Animations and Interactions

Webflow:

  • Built-in interactions panel for scroll, hover, click, and page-load animations
  • Create dynamic, engaging websites with no third-party scripts
  • Ideal for modern, high-end experiences

Wix & Squarespace:

  • Basic transitions and animations only
  • No timeline-based control or advanced triggers
  • Requires external tools or developer hacks for complex effects

Verdict: If you want your site to feel alive, Webflow is unmatched.

3. CMS Capabilities

Webflow CMS:

  • Custom collections for blogs, case studies, team members, services, and more
  • Build custom templates and layouts that update dynamically
  • Ideal for content-heavy sites and fast scaling

Wix & Squarespace:

  • CMS functionality exists, but it’s not as flexible or developer-friendly
  • Often tied to blog-only structures or eCommerce
  • Limited dynamic layout options

Verdict: Webflow offers far more flexibility for growing content and teams.

4. Performance and Hosting

Webflow:

  • Powered by Amazon Web Services and Fastly CDN
  • Built-in SSL, caching, and global delivery
  • Lightning-fast loading speeds and strong Core Web Vitals

Wix & Squarespace:

  • Shared hosting environments
  • Slower performance on larger or media-heavy sites
  • Limited optimisation control

Verdict: For performance-critical sites, Webflow is the clear winner.

5. SEO Power

Webflow:

  • Full control over meta titles, descriptions, slugs, and Open Graph
  • Clean code and semantic structure
  • Built-in tools - no plugins needed

Wix & Squarespace:

  • Basic SEO tools available
  • Rely on templates or preset fields
  • Harder to optimise for complex SEO needs

Verdict: Webflow gives SEO specialists more power - straight out of the box.

6. Developer-Friendly (When Needed)

Webflow:

  • Clean, exportable code
  • Integrates with APIs, third-party tools, and Webflow Logic
  • Use custom code when needed (without breaking the visual editor)

Wix & Squarespace:

  • Not built for developers
  • Limited access to code or backend structure
  • Custom functionality often requires workarounds

Verdict: Webflow supports low-code and pro-code workflows, giving you the best of both worlds.

7. Long-Term Growth

Webflow:

  • Grows with your business
  • From simple brochure sites to full product directories, portals, and apps
  • Perfect for teams needing ongoing flexibility

Wix & Squarespace:

  • Good for solo users or static websites
  • Limitations appear as soon as your content, design, or traffic needs increase
  • Often results in a costly rebuild down the line

Verdict: Webflow is ideal for growing businesses that want future-proof control.

Who Should Still Consider Wix or Squarespace?

  • Individuals needing a simple portfolio or landing page
  • Users who want a plug-and-play website in an hour
  • Businesses not planning to scale or evolve their digital presence

But for anyone serious about branding, performance, SEO, and growth, Webflow is the better long-term investment.

Build It Right with 3SIX5 Digital

We’ve helped dozens of businesses make the leap from Wix or Squarespace to a powerful, scalable Webflow site that reflects their brand and empowers their team.

Whether you’re launching from scratch or rebuilding a limited site - we can help you create something that works harder and grows with you.

Ready to upgrade your online presence? Let’s chat →

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