5 Tips On Growing Your Brand's Social Media Network

Find out some top tips on growing your social media presence and building out a stronger network

September 22, 2020

Social media is the strongest tool in your business arsenal, and you need to try to grow your brand’s social media network in as many innovative ways as possible. This is one of the key reasons why you need to have a leading Kent digital agency in your corner to help with this. Modern businesses need a strong social media footprint in order to thrive in a digital world, and this has become a focus for a lot of brands.

3.5 billion people worldwide use social media, and companies that have a strong and impressive social media presence tend to be a big success. Take a look at some of the things that you can do to enhance your brand’s social media network, and try to use these ideas to attract more users to the company.

1. Visuals are Essential

They say a picture paints a thousand words, and this is what makes visual marketing one of the key things to use on your social media profiles. Customers are attracted to colourful imagery, and more and more brands are taking advantage of this right now. You need to use visuals on your profiles to help market and promote the brand. Statistics suggest that if an image accompanies information, people retain 65% of the information, versus 10% with no images.

2. Use Video for Deeper Connectivity

If images are important for visual stimulation then videos are key for deeper connectivity with customers. A study by Optinmonster suggests that video marketers get 66% more qualified leads per year. And one of the key reasons for this is most likely due to the fact that videos offer a deeper connection between brand and consumer.

3. Freebies!

Everyone loves a freebie, and giveaways are an excellent way of growing your social media network. You can use things like voucher codes and free gifts in order to entice people to follow your brand on social media or to like particular posts. This not only helps to improve customer engagement, but it also means that people are more likely to spread the word about your brand as well.

4. The World Belongs to Storytellers

The world belongs to storytellers. Social media sites are the canvas upon which your brand can tell its story, and stories are proven to elicit a greater response from customers. Social media heavyweights like Facebook and Instagram are the perfect platforms for things like data-driven storytelling, mini ads, and immersive storytelling. Using social media to tell your brand story is a wonderful way to engage with customers, and using a digital marketing agency in Kent to help you build brand storytelling is one of the best approaches you can take.

5. Content is King

You’ve probably heard the term ‘Content is King,’ and this is why you have to ensure you have the best possible content for your brand. Hiring top writers and content marketers is one of best decisions you can make as a business which will help you grow your brand. Words are currency in the world of content marketing, and you need to make sure your social media content is as jaw-dropping and engaging as possible.

There are so many things you need to keep in mind when looking to grow your company’s social media presence. Facebook marketing, for instance, is set to increase to 87% in 2020, and this is so important in terms of how you engage with customers, and the opportunities you give your business for success. Building a strong social media network is imperative for increasing online presence and driving traffic to your company right now.  

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