Augmented Reality & Its Place in Marketing

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Businesses are constantly needing to look for alternative ways of being able to improve their marketing and promote their company in the most effective way they can. So many experts are revamping the way they approach this, and choosing a Kent digital marketing agency that thinks outside the box is so important. There are a lot of techniques that can be used to improve your marketing strategy, and one of the most intriguing would be to implement the use of augmented reality (AR).

Augmented and virtual reality have been around for a while now, and we always imagine them as something a little otherworldly. But they may actually have more of a bearing on your business than you first thought. As technology evolves and consumer needs change, the onus is on business to keep up. AR is emerging as a marketing trend in recent times, and allows for more unique customer experiences via smartphone scalability. So let’s find out more about how augmented reality can drive your marketing forward in 2020 and beyond.

Try Before You Buy

The ‘try before you buy’ aspect of AR is a game-changer for so many companies, and was famously used by Home Depot via their ProjectColor app. The idea behind this was that customers may want to decorate their home, but aren’t sure how the property would look in a new colour scheme. The Home Depot app used patented technology to show customers what the rooms of their home would look like in different colours, and they didn’t even have to spend a cent or open a tin of paint to test it out. This is a great example of amazing use of AR from a marketing perspective, and the ‘try before you buy’ element is something you need to think about moving forward.

A Personalised Shopping Experience

Users are becoming more and more interested in the idea of a customised and personalised shopping experience, and this is something augmented reality helps provide. It is important to note that  say they would online shop even more if there was a chance to virtually try something out before buying, while more than 60% believe AR would enhance their buying experience. Trying to give people a more personalised experience is one of the best things you can use AR for from a marketing perspective.    

Virtual Tours and Assistance

Think how cool it would be to allow customers to take a virtual tour of your premises from their smartphones. Well, this can now be a reality thanks to augmented reality, and we have already seen some great examples of this. For instance, Starbucks has used AR to create a digitised tour and experience of their coffee shops, providing customers who scan items in the store with access to more information about the site, etc, From a marketing perspective it would be amazing to be able to give people virtual tours, and this is something we can already see estate agents doing with virtual property viewings. This is the sort of thing you need to be taking advantage of as much as you can during this global pandemic.

Making sure you do as much as possible to implement augmented reality as a business owner is absolutely vital. The right digital agency in Kent can go a long way towards helping you achieve this, and it is important to work on coming up with a successful and innovative marketing strategy, and AR can become a big part of this.