Benefits of YouTube Advertising

Learn the benefits of Youtube digital marketing for your business to increase your exposure.

October 12, 2020

As a small business owner, you should be looking for great ways of being able to improve your business and market as well as possible, and hiring a professional digital marketing agency in Kent is one of the best places to start with this. There are a lot of things that you need to consider when it comes to advertising your business, and one way that is becoming more popular is YouTube advertising.

In fact, you might not be aware, but YouTube represents the most successful form of video marketing that exists out there. Indeed, almost 80% of marketers cite YouTube as the most effective video marketing platform, even beating out Facebook! This shows you the power and importance of YouTube, and these are some of the key benefits of using the online video-sharing platform to advertise your business right now.

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Global Reach

One of the biggest and best reasons your business should be using YouTube to advertise is the fact that it offers a global reach. Much like social media, you get target people around the world, but you can do so with specific video content. Statistics suggest YouTube has around 2 billion users worldwide, and nearly 80% of internet users have their own YouTube account. This shows how many people you are able to reach with your adverts, and is one of the most attractive and appealing reasons to be using YouTube.


Of course, in the current business climate it is vitally important to try to cut costs and save money as much as you possibly can. And this is one of the key roles why you need to make use of YouTube advertising as much as possible. YouTube advertising is very cost-effective, coming in at between $0.10 and $0.30 per view, depending on video quality and length. But, if a viewer selects the ‘Skip Ad’ button then you pay nothing. YouTube utilises pay-per-click advertising, which is one of the best and least expensive forms of online advertising.

Highly Targeted Advertising

When you are trying to develop the best possible marketing and advertising techniques, you want to be able to specifically target your audience by things like demographic, topic, customer match, life events, category etc. It is important to try to make sure that the adverts viewers see are as relevant to them personally as possible. There are a ton of targeting options you can implement to make your advertising more customer-centric.

Connect With Your Audience

There are a variety of YouTube video ads to choose from, but one of the core benefits of any kind of YouTube advertising is that it improves the connection with your audience. Cisco believes that by 2022, online videos will make up more than 80% of all consumer internet traffic. Video allows for a deeper connection, and people are more inclined to remember, and take note of, online traffic.

It is essential for SMEs to make sure they explore as many different ideas for promotion and advertising as possible, and one of the biggest things to consider is the benefits of YouTube for advertising. Try to get your chosen Kent digital agency to incorporate YouTube advertising into your marketing strategy, and this is so important to get right moving forward. We hope that this guide will illustrate the benefits of this for your business.


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