Create a Powerful Marketing Funnel

March 21, 2021

If you want to maximise sales and attract more customers to your business, you need to work on the strategy you use to promote and market your company. Now, one of the best ways of being able to do this is to make sure you have a strong and powerful marketing funnel. This is something that basically refers to the marketing process you put in place that breaks down the customer journey from awareness to purchase, and everything in between. There are so many things to think about here, and you need to work on getting this process right as much as you can.

The marketing funnel is essential for any business looking at success and trying to maximise conversion rates, and this is something that a strong marketing funnel can help with. The idea is to make sure you create a highly automate system that makes the process simple and efficient for the customer to move from simply finding out about your company, to actively making purchases. Working with a leading Kent digital marketing agency, you need to come up with ways of creating a powerful marketing funnel, and here are some the ideas you could use to achieve this.

Understand the Stages of the Funnel

Becoming au fait with the different stages of the marketing funnel is perhaps the best way of being able to create something effective and powerful, and this is certainly worth thinking about. Try to make sure you look at the way in which this process works, and there are 4 stages of any marketing funnel; awareness, leads, prospects, and sales. Understanding these stages is key to helping you improve and strengthen your funnel, so we're going to take a look at the individual aspects of the funnel below.

  • Awareness

This is basically the process of increasing visibility and allowing yourself to be seen by as many customers as possible, across multiple different channels, including social media, influencers, SEO, and blogs. Think outside the box and get creative with this to maximise the impact you can have.

  • Leads

Lead generation is the cornerstone of strong marketing, and there are quite a few ways in which you can do this. You need to hook people in, and then provide content that reflects what they want to find out, as this is vital for helping convert your leads. 95% of buyers choose businesses that provide them with the right content to navigate the buying process, so this is the approach you need to be taking.

  • Prospects

The prospects stage is perhaps the pivotal one, as this is where your potential customers start to seriously consider your business. So, you need to make sure you keep up quality control in order to ensure that you prompt people to make purchases.

  • Sales

Sales are key in business, and anything you can do to give prospective customers that extra nudge to complete purchases is crucial. You can do this through techniques like incentivizing, by way of offering discounts and free trials, etc.

Plugging Leaks

You aren't going to convert every lead into a paying customer every time, but if this is happening a lot, you need to identify the problem and deal with it. Go back through each stage of the funneling process, re-evaluate, and look at what you can do to help plug the leak and secure sales.

You have to understand that this is a process that takes time, and you're not going to guarantee success from this right away. It's trial and error at times, and you need to make sure you understand the way the funnel works, and how you can improve the different areas of it. This is something that will hugely benefit the business, and your overall marketing strategy, so you need to make sure you look at the best ways of being able to create and develop a powerful marketing funnel for your business this year. Work with 3SIX5 Digital as your chosen Kent digital agency, and come up with ideas to help you improve your funnel as best you can.

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