Elements of a Strong CTA

April 7, 2021

When you are trying to come up with a strong marketing strategy, it is important to make sure you contain an enticing call-to-action at the end, to drive potential customers to take action and get involved with your business. Now, a strong CTA is actually more important than you might think, and so many businesses overlook the impact this can have on their successful lead generation and conversion rates.

Without a CTA, your customers will be lost and won't know what you want from them, so this is something you definitely need to work on. Coming up with great ideas that will allow you to develop a strong and captivating CTA is vital, and can make a huge difference to your marketing strategy. Statistics compiled by Unbounce suggest that 90% of visitors who read your headline also read your CTA, so it is important to make sure you get this right and maximise the impact. Let's look at some of the key ways of developing a strong CTA for your marketing plan, starting right now!

Think About the Language You Use

Using the right language in a call-to-action is crucial, and there are a lot of ways you can experiment with this. Try to make sure you come up with ideas that are able to attract more interest and get more customers to take decisive action. Make use of what are known as command verbs, words that give your customers direction and instruct them to do things. This includes words like buy, download, apply, get in touch, and more; these are valuable words that give consumers direction and can help improve your company as a result.

Generate Emotion

Generating and creating emotion with your CTA is really important, and this can have a huge impact on the way your strategy comes across. For instance, bland and boring CTA will not excite or engage your customers, so you need to generate copy that is as emotive as possible. And you can work closely with your chosen Kent digital marketing agency to help you achieve the best possible content to engage and captivate visitors.

Tap into FOMO

Creating a sense of urgency is something that can be really effective by tapping into FOMO (fear of missing out), and this is something that you should look to make the best of moving forward. FOMO is a very real thing in the world of business, and if you can create an air of exclusivity this can have a profound effect. You can do this by introducing a time limit, or special offer with an impending expiry date, so that people feel as though they need to get involved with your business as much as possible.

A captivating and interesting CTA is just what your company's marketing strategy needs in order to improve and develop as much as possible. Working closely with the very best Kent digital agency in order to make this happen is essential for continued success as a developing business. Make sure you get in touch with us right now, and enlist our services in helping you gain market share and get an edge on your rivals.

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