Finding Royalty-Free Images

Learn how to source royalty free to use images on the web.

November 15, 2020

Companies in the modern world have to make sure they produce regular content, and it needs to be as diverse as possible. People have to be engaged, and you need to be able to capture their attention spans as much as possible. Visuals are as important as written content, if not more so, and your business needs to take advantage of this. Statistics suggest that 32% of marketers cite visual images as the most important form of content for a business, and as a successful Kent digital marketing agency, we have to say we agree!

Images play such a big role in the way customers perceive our content, as well as what they get out of it, and this is why you need to utilise visuals as much as possible. We would recommend getting images for your website, and blogs you might have, social media advertising campaigns. The works! The thing is, how can a business that needs a lot of visuals find free images online without having to pay for them? Penny pinching is vital for any business, and so many great online images have licensing fees. Here are a few things to consider when looking to find the best royalty-free images online right now.

Use Google

Google is the most common resource for a lot of business owners seeking free images their business can use, and there is a great way of filtering through the Google search engine to gain access to only the images that are free of charge. Conduct a search in Google Images, then click on 'Tools,' hit the 'Usage Rights' tab, and select 'Creative Commons from the drop down menu. This provides images that are free to use, but credit must be provided - this usually simply requires you to write 'Image' beneath the picture, with a hyperlink to the online image, when you post it.

Check Out Some Epic Free Sites!

Another thing you need to remember is that there are also plenty of excellent free sites that you and your business can use to help you source amazing free images that you can use as much as you like. There are loads of these sites, but we're simply going to list a few to give you an idea of the sorts of sites you should be checking out. These sites include Pixabay, Pexels, Unsplash, StockSnap, and Burst, to name just a few.

Create Your Own

Another option open to you would be to look at ways of creating your own images that you can use for free. This is the perfect way of getting around any licencing or royalty issues, and there are a lot of ideas you can use here. If you are a good photographer, you might like to try to produce some images of your own. If not, you could always hire a corporate photographer to take a selection of images that you can use.

These are just a few of the great ways you can go about making the most of this process, and finding as many royalty-free images as possible to really enhance your content. Try to make sure you focus on what it takes to make the most of this right now, and there are a lot of ideas you can use to help here. These tips are some of the most effective ways of helping you to continually produce excellent content and have some jaw-dropping visuals to accompany it. As your Kent digital agency of choice, we highly recommend this as a great way to make your content shine and impress potential customers in the process.

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