How to Run A/B Tests

March 3, 2021

In the world of digital marketing it is imperative to take the right steps to find out what works best and how you can achieve the right levels of success. One of the key steps you need to take when it comes to perfecting your digital marketing is to make sure you run A/B tests. According to Econsultancy, 70% of companies achieved a sales increase by A/B testing their landing pages before launch. As a modern company, it is essential to make sure you understand your audience and come up with ideas that will help you to generate leads and improve conversion rates.

Working with a leading digital marketing agency in Kent is imperative for being able to improve and enhance your digital marketing, and this is important to focus on for success in the future. You need to think about the importance of A/B tests and carry them out in order to ensure you get the best outcome for your company's marketing skills. Here are some of the things you need to know about A/B testing, and the important role it can play in helping to improve the success of your business marketing strategy.

What is an A/B Test?

A/B testing is also known as split testing, and it refers to the process of presenting two different variants of the same web page to different website visitors at the same time. The idea behind this is to make sure you figure out which variant drives more conversions so that you can make important improvements to your website and present a more professional and appealing business model. Conducting A/B tests is one of the most important things you can do to improve your digital marketing strategy and make your business better.

Benefits of A/B Testing

Accurate A/B testing can help you figure out exactly what marketing strategies work best for your business, and improve your bottom line in the process. Knowing what works and what doesn't makes it easier to make decisions and generate success as a business. Even the simplest of changes can boost and improve conversion rates, and this is so important to your continual success. Solving pain points, increasing visitor ROI, and reducing bounce rate are all great benefits to accurate A/B testing.

Mistakes to Avoid When A/B Testing

There are mistakes you need to try to avoid when conducting A/B testing, and you should try to work closely with your chosen Kent digital agency in order to avoid these mistakes. These are a few of the key mistakes business owners make when trying to carry out A/B testing, that you need to try to make sure you avoid as much as possible:

  • Testing too many elements

This is a big one, and it's a trap that's easy to fall into. Testing too many elements at the same time can make it tough to know which of the elements influenced the test.

  • Failing to consider external factors

You have to keep external factors in mind when it comes to running the right A/B tests, and this is something to keep in mind. This means you need to run tests at a time that would provide accurate information, i.e. thinking about the volume of traffic you get, and ensuring you compare like for like.

  • Ignoring statistics

Try to keep opinion and personal opinion out of it, and try to make sure you focus purely on statistical data and what you know to be true. Conduct the tests and take the results as they come, rather than trying to overrule them with your opinions.

Taking the right steps to help you present your website in the most effective way is really important. There are so many ideas that you need to keep in mind that can help you improve your website and how customers perceive it, and A/B tests are one of the best ways of being able to achieve this. This is the perfect way of being able to improve your conversion rates as a business, and drive more sales and success in the future too.

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