Improving Your Website Bounce Rate

March 7, 2021

In the legacy of modern business marketing, there are two words that are bound to cause any business owner to break out in a cold sweat, bounce rate! This dreaded term is one that so many of us try to hide from, but it's a crucial part of the digital marketing process, and you need to make sure you think about the best ways of being able to reduce your bounce rate and focus on improving the way your website comes across, and how it is interpreted by visitors.

Being able to understand bounce rate, and what it is, is crucial to being able to improve it and get the best possible conversion rates. Losing customers is never a good sign for any business, and this is something you are going to need to work on as much as possible. By partnering with 3SIX5 Digital as your chosen digital marketing agency in Kent, you can be sure to use our epic services to allow you to make improvements to your website, and reduce bounce rate in the process too.

What is Bounce Rate?

Simply defined, bounce rate is the term for the percentage of visitors who have visited and left your web page without taking any further action beyond the landing page. This means they didn't click a link, fill out a form, or make a purchase. In other words, this is a customer you lost business from, and it is important to figure out your bounce rate as soon as you can. A higher bounce rate suggests you were not able to engage the visitor into sticking around and making a purchase, so this is something you'll need to assess.

Why it Matters

Bounce rate is vital for assessing the weaknesses with your website, and acting on them to make the necessary changes. Understanding bounce rate allows you to reduce bounce rate, which results in a higher conversion rate, and greater levels of success. Bounce rate is also closely correlated to Google search results, and this is something that is imperative to get right for the business moving forward. A higher bounce rate shows you that you have an issue that needs to be worked on and addressed moving forward.

Reducing It

Now, the best bounce rate is believed to be between 25% and 40%, and you're going to need to work on reducing your bounce rate in the best possible way. Now, one of the best ways of being able to reduce bounce rate is to provide a better and more immersive user experience. Improving the speed of your site as well is something that can have a massive impact on reducing your bounce rate. A/B testing and targeted landing pages are essential for helping you to improve the website bounce rate.

There are lots of things to consider when trying to assess the bounce rate of your website, and this is something that can make a massive difference to boosting conversion rates moving forward. Working with your chosen Kent digital agency to improve your website and the way you present it to customers is absolutely crucial when it comes to improving your website.

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