Influencer Marketing Explained

December 16, 2020

These days it is vitally important for your business to look for new ways of standing out and generating interest as a business. You need to work closely with an award-winning digital marketing agency in Kent to formulate a plan that will help you improve your marketing and push your company to new heights in the coming year. Now, there is no doubt that one of the marketing strategies you will have considered will likely be influencer marketing, and this can completely transform your company.

In order to be able to make the most of this, you need to understand what influencer marketing is, and how your business can make the most of it. It's clear that you need a lot of strings to your bow in terms of marketing as a business, and influencer marketing is one of the most important these days. Influencer marketing can greatly enhance your reputation, as well as helping you to attract more attention to your business. So let's take a closer look at the growing trend of influencer marketing, and how businesses are falling over each other for a piece of the action.

What is influencer marketing?

An influencer is widely regarded as anyone who is active on social media, and who has a strong and dedicated following. Influencers are typically active across multiple forms of social media, but generally YouTube, Twitter, Facebook and Instagram. Influencer marketing utilises product endorsements and mentions from these influencers, who have a strong following and are regarded as being experts in a particular niche. In fact, 40% of people admit to buying something after seeing an influencer on Twitter, YouTube, or Instagram recommending it - almost on a par with friend recommendations!

The value of influencer marketing

As a modern company you should never overlook the importance of influencer marketing, and the role it can play in helping your company to achieve greater success, as well as improving your reputation and attracting larger audiences. Influencer marketing as an industry is projected to reach $10 billion this year (2020), and the market seems to be growing with every passing year. The ROI from this is potentially mind-boggling, and, in an increasingly digitised world, one of the best things you can do to market your business is to embrace influencer marketing as much as possible.

Create an awesome influencer marketing strategy

So you need to figure out what your business can do to create the best and most effective influencer marketing strategy to really propel the company forward for 2021. Doing your research and being able to identify the best influencers for your industry, as well as how much they charge is one of the first things you need to do when trying to develop a good marketing strategy. it's also worth setting a budget, thinking about the message and the goals you want to achieve from your influencer marketing, and reach out to the influencers you want to work with.

There is a lot that influencer marketing can offer you as a business, and you need to make sure you factor this in when you are developing a strong strategy. Make sure you think about the different ways in which you can improve your marketing strategy by bringing in influencers and helping to elevate the status of your business. Work closely with your Kent digital agency to determine some of the best influencers to target, and think about how you can improve your influencer marketing for the coming year.

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