Is Segmentation Important for Email Campaigns?

May 17, 2021

When attempting to run a successful email marketing campaign, you need to make sure you are tailoring your emails specifically to your client base in order to get the most effective result and outcome. But, what happens if you have a varied and diverse pool of clients, who have different wants and needs, and whose focus differs from each other? Well, this is where segmentation comes into play.

This is one of the most important factors to think about when it comes to maximising the email campaigns and trying to get the best possible results from this. Understanding segmentation and how you can apply it to your business is crucial for getting the outcome you want from your email campaigns, and this is something you need to make the most of. Email marketing is widely viewed as one of the best ways of being able to generate sales online, so you need to know how to maximise its effectiveness.

What is Email Segmentation?

Email segmentation is where you divide your list of email subscribers into smaller sections based on specific criteria. This is used predominantly as a personalisation tactic, and is a great way of being able to deliver more relevant email marketing to your clients and customers. According to email marketing stats by, 58% of revenue is generated by segmented emails, which illustrates the importance of having this as part of your campaign.

Why is it Important?

Email segmentation is important when it comes to trying to improve the way you are able to reach your clients and customers. Being able to personalise in a marketing campaign can make such a big difference to how receptive people are to your marketing strategies. It is also essential because it helps you to be more time and cost-efficient, and you aren't wasting valuable resources on campaigns that are doomed to fail.

Segmentation Strategies You Can Apply

There are a few different segmentation strategies you might consider applying, and this includes things like geographical segmentation, B2B email segmentation, content-specific segmentation, and behaviour-specific segmentation. There are a lot of things that you need to keep in mind when you are looking to maximise the potential of email marketing, and working closely with a digital agency in Kent to be able to achieve the right kind of email segmentation is so important.

Keeping your email marketing campaign on-point is one of the key things you can do when it comes to achieving success, and this requires a strong email campaign. Get in touch with 3SIX5 Digital, as a leading Kent digital marketing agency, who can take charge of this for you. Being able to improve your email marketing is so important, and there are a lot of ideas that you need to make the best of right now to improve the way you achieve this.

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