Making Money on Twitch

What is Twitch and how can you make money on it?

December 3, 2020

These days people are looking for more and more ways of being able to make money, and having a couple of extra revenue streams up your sleeve certainly isn't the worst idea in the world. Something that has become far more commonplace in recent times is the growth of online gaming, and, in particular, the emergence of eSports in recent years.

Well, one of the best ways of being able to achieve this is through Twitch. Twitch is an online streaming platform that gamers can use to try to make money from their gaming, and here are some of the great ways to do this.

Build an Audience

The thing to understand is that it is difficult to attract any kind of audience on a streaming platform overnight. No, this is going to be a long process that you need to keep working at and be as determined as possible. Successful channels are built over years, so you need to be in this for the long haul if you are serious about getting the best possible audience and being able to maximise potential revenue as a result. Keep in mind that this is a highly competitive field, with statistics suggesting that the platform had close to 4 million unique broadcasters in February of this year alone.

Understand the Different Ways to Earn

Now, there are a plethora of different ways to earn on Twitch, and some can be a little overwhelming. So we're going to choose a few of the most common and talk about these, as they are often the most accessible.

  • Earning as a rookie

There are three principal ways of making money as a Twitch novice, and they need to be fully utilised by you as much as possible, especially when you are first starting out.

  1. Donations - The Twitch community is pretty supportive, and they like to support other users via donations. You should look to add a donation button to your channel to make the most of this.
  2. Brand Partnerships - Teaming up with brands that are important to you in order to help make money is definitely something you should consider in order to earn as much as you can.
  3. Merchandise - Merchandise is one of the best ways for rookies to make money when they first set up Twitch channels, and selling your own merchandise to a  followers is a great way of bringing in more money.

  • Earning as an affiliate

Once you reach a certain set of criteria you will be able to become a Twitch affiliate, and this opens up more opportunities for you to be able to make additional money in the process. As an affiliate, there are also 3 great ways of being able to generate revenue for your channel:

  1. Subscriptions

If you become a popular streamer, subscribers can pay to unlock certain perks of the channel. Streamers can price their subscriptions at $4.99 as a base rate, rising to either $14.99 or $24.99.

  1. Virtual cheers

Virtual cheers, also known as 'bits' play a big role in the streaming process on Twitch, and they are also a good way of making some extra money. Viewers can buy bits from the chat window on your channel, with prices starting at $1.40 for 100. Any time a user gives you a virtual cheer you receive a cut of their bit.

  1. Game sales

You can include a 'buy now' button when streaming yourself playing a game, and viewers can make a purchase of the game from your channel. Affiliates receive 5% of the sales that come form their channel, so as you can imagine, this is a potentially lucrative way of making money on your channel.

Spread the Word

One of the best ways of earning through Twitch is to make a name for yourself, and this means marketing. Now, you could work closely with a digital marketing agency in Kent to come up with the perfect strategy that will help with this. Making use of social media sites is one of the most important things you can do to promote yourself as a Twitch user. Team up with a brilliant Kent digital agency to get the best out of your marketing strategy and try to increase your Twitch revenue.

Twitch is one of the best ways of earning extra revenue on the side, particularly if you are an avid gamer. And the good news is that you don't even have to specialise in specific games in order to stream on Twitch. Whether it's Fortnite, FIFA, or Football Manager, there is an audience for it on Twitch, and this is definitely something you can benefit from right now.

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