Measuring Your Digital Marketing ROI

January 23, 2021

Every business needs to have a successful digital marketing strategy if they are going to be able to achieve success, and this is really something to work on. Of course, hiring strong digital marketing professionals is the first step in the process, and you'll be pleased to hear that 3SIX5 Digital is one of the leading Kent digital marketing agency experts on the market. We team up with you and formulate a strategy for coming up with the best approach, and this means considering your digital marketing return on investment.

Being able to make the best marketing decisions that will help you to get the ideal ROI is so important, and one of the best things you can do here is to measure your digital marketing ROI. There are so many factors that play a part in trying to achieve this marketing success, and choosing strategies that have the best ROI is certainly a good approach to take. So, these are some of the ideas that are going to help you when it comes to measuring your digital marketing ROI, and making the right decisions moving forward.

What is digital marketing ROI?

Simply put, digital marketing ROI is measuring the profit or loss that you generated on your digital marketing campaigns. There are so many key elements to a digital marketing campaign, and this is something that you should be looking to work on and improve upon as much as possible. By figuring out your digital marketing ROI, you are better placed to determine what works and what doesn't work in terms of marketing, and use this to increase conversion rates and secure greater ROI moving forward.

How to measure digital marketing ROI

Being able to measure your digital marketing ROI as effectively as possible is really important, and there are a lot of ways in which you can do this to get the most accurate outcome.

  • Conversion rates

Conversion rate is one of the key metrics when tracking ROI, and to do this effectively you should look for conversion rate by channels, as well as which channels convert the best.

  • Cost per lead

Collecting new leads and converting them into sales is pretty much the core goal of digital marketing, so you need to figure out cost per lead, and how you can reduce it without negatively impacting the outcome.

  • Lead close rate

Lead close rate gives you a better idea of how effective and profitable your digital marketing campaigns are. if some campaigns are closing leads at a lower rate then it's probably time to look at making some changes.

These are some of the key factors to think about when it comes to improving your digital marketing, and understanding the ROI you can expect to achieve. This allows you to analyse things more clearly, and will help you when it comes to improving the way you go about marketing your company. Teaming up with your chosen Kent digital agency to help measure your digital marketing ROI, and come up with ways of improving conversion rates is so important.

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