April 4, 2021

Search engines are an essential part of the process of developing and improving a long-term digital strategy. There are so many ideas and factors that can be used to help your business thrive and grow, and utilising both search engine marketing (SEM) and search engine optimisation (SEO) is vital for helping you develop a strong brand. However, the best way of being able to achieve this is to understand the differences between the two terms, as well as what you can do to use them in your business.

Developing a strong and cogent plan for the future is so important, and this is why you need to utilise a combination of SEM and SEO to achieve marketing success as a business. Working closely with an expert digital marketing agency in Kent is such a great way of being able to integrate these two essential components of digital marketing. But first, we need to understand the two terms, the differences between them, and the best ways of being able to use them to help your business in 2021 and beyond.

What is SEM?

Search engine marketing is absolutely essential because you need to be able to improve your business visibility. Indeed, as statistics suggest, more than 80% of people perform online product research before making a purchase, so increasing visibility is essential in this regard. SEM is the process of getting traffic and visibility through organic and paid search results. Developing a strong SEM strategy is integral to the way in which your business is able to improve its online presence and secure more leads and conversion rates.

What is SEO?

Search engine optimisation is the process of optimising your website in order to gain more traffic from organic search results. Indeed, according to BrightEdge Research, more than 50% of website traffic is generated via organic searches, so visibility is a key part of this for you. SEO is typically divided into three different sections; on-page SEO, off-page SEO, and technical SEO, and the most successful SEO business strategies will include a combination of these three factors.

Why Your Business Needs Both

Your business needs to make use of both SEM and SEO as part of its digital marketing strategy, and this is something you need to look into. There are a lot of benefits to using both of these elements, and they are both great for helping your brand appear in more search results, and improving visibility in the process. Additionally, they are both great for helping drive more traffic to your business and helping generate more leads. In both cases you will need to know your audience, so both of them encourage you to gain a greater understanding of your audience and customers.

SEM and SEO are both integral parts of any digital marketing plan, and there are such a lot of benefits to using these two techniques to give your company a stronger strategy. There are loads of excellent ways you can integrate both SEM and SEO into your business, and this is something that your Kent digital agency is able to take charge of and help you with so that you can hit the ground running, and help SERPs work for you.

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