Shopping Directly on Social Media

March 28, 2021

Everyone knows that online shopping is the future, and its rise over the past decade has signalled the impending death of high street retail. There are plenty of advantages to online shopping, and people love the convenience it affords them amid their busy schedules. This has evolved in recent times, and nowadays social commerce is becoming far more prevalent, and people are turning to social media sites to help with a lot of their online shopping.

It's important to get a handle on why people are turning to social commerce more and more, and how you can use this to your advantage as a business. Social media plays such an important and dominant role in our lives, and there are so many factors that impact and influence our use of social media these days. As a modern brand it is essential to have a strong presence across multiple social media platforms. Working with a digital marketing agency in Kent to help improve your social media presence and link this to social commerce is so important. Here are some of the things you need to know about when it comes to shopping directly on social media, what this means for consumers, and how your business can benefit.

What Exactly is Social Commerce?

Social commerce refers to the, essentially, ecommerce across social media platforms. That means using social networks such as Facebook, Instagram, and Twitter to be able to sell products and services direct to customers. Social shopping is a fairly new element of social media, but it's one that is gaining in popularity. And for businesses, it is vital, because it means you're not asking customers to leave social media to go to your website, something a lot of them will be unwilling to do. By selling direct to, say, Facebook, you can boost conversion rates, and keep strong engagement at the same time as well.

Social Media Informs Buyer Trends

Social media has always been a way of interacting closely with customers, and, social commerce refers to replicating the feelings of inspiration that so many people take from social media. Indeed, studies suggest that 54% of Millennials will use social media to research a product or service before they actually purchase it, and this is something that you can use to your advantage when you are looking to convert more sales and make the most of the trend of people shopping directly on social media.

The Future

The future is not entirely clear when it comes to social commerce, but it seems inevitable that this is going to attain widespread popularity in the next few years. We already have Facebook Marketplace is something of a precursor to this, allowing people to buy and sell used and unwanted items. The next phase will be to allow businesses to sell to customers direct on social media platforms with just the click of a button, and this is something that will be gaining traction in the next few years. If you can get involved with this, it is going to help you sell many more items to many more customers in the long run too.

Shopping directly on social media is going to change the world of ecommerce, and allow businesses to make even greater conversions. People already use social media sites to help them buy things, and it's definitely the next logical progression for companies. Being able to buy products and services through a company's social media pages is going to be a game-changer, and this is something your business should look to work towards with your Kent digital agency, who can help come up with an epic social media marketing strategy..

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