Web Development

The Future of Websites

Learn tips on marketing automation and the rise of AI in digital.

October 7, 2020

Websites are, in many ways, the single most important component of any modern online business. It is so important for companies across the world to ensure they have a strong and aesthetically pleasing website to entice customers and promote their professional image. And it’s clear that with the development of technology and the growth of online presence, that website design is one of the key things that plays a part in this moving forward. This is something that has highlighted the important role that a Kent digital marketing agency plays in enhancing your business right now.

It is important for you to do as much as possible to ensure you have the best website for your business, and this involves understanding what to expect from the future of websites. Having some idea of this is important for helping you to understand what it takes to improve your own website, and come up with something that plays a big part in taking things forward and enhancing your company’s stature.

So what can we expect from the future of websites? Well, here are a few things that you need to consider right now.

The Rise of AI

Don’t worry, we’re not quite at the Skynet stage just yet! But, it seems inevitable that artificial intelligence will play a far more prominent role in business in the years to come. And this looks like something that has a good chance of shaping the future of websites as well. According to research by Gartner, by 2021 around 80% of emerging technologies are going to have AI foundations, which shows you the importance of using this to help improve your website. But how? Well, there are a number of use cases for AI in regards to your website. For instance, customers can use devices such as Amazon's Alexa to have your web content read to them. A good example of businesses working toward implementing this is the integration of IBM’s AI ‘Watson.’

Marketing Automation

Marketing automation is already an integral part of a lot of business strategies already. MA is essentially technology that manages marketing automatically across multiple platforms. And as AI evolves and becomes more sophisticated, it will enable businesses to use MA to create more personalised page content, and improve the conversion process. The idea of a more customised user experience is one that is going to take on more prominence in the future, and artificial intelligence will play a huge role in that.

Pageless Web Design

Another thing to prepare for when looking at the future of websites is pageless web design. This is the idea of creating more unique and innovative web design experiences by refusing to stick to the rigid formula of print design. In layman’s terms, it’s the process of creating a website in which all of the information is displayed on a single page, and visitors simply scroll down. The right Kent digital agency can work on creating the perfect pageless website that is customised to suit your business needs right now. Pageless design is essential because it uses story to compel visitors to take action, in addition to being seamless, intuitive, and user-friendly. It is more emotionally satisfying as a user experience, and leads to higher conversion rates.

There is a lot to be excited about when it comes to the future of websites, and modern businesses need to keep their fingers on the pulse. This is something that you should plan for and make the most of when the opportunity arises. Try to understand how websites and web design will change in the future, and help your business evolve accordingly.

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