The Rise of the Instagram Reel

March 31, 2021

Instagram is among the most popular social media platforms, and it's one of the best for businesses and influencers looking to connect with their customers. The digital world is changing rapidly, and Instagram is trying to keep up with these changes, hence the launch of brand new feature, Instagram Reels. This is a brand new feature that allows users to create 15 second video clips, and is a really great for of business engagement!

You need to look for the best ways of being able to market your company more effectively, and Instagram Reels is a new and effective way of making Instagram work for you. At 3SIX5 Digital, we are a leading Kent digital marketing agency and we understand the need to use many different avenues to help improve your marketing strategy as much as possible. So let's look a little closer at the rise of Instagram Reels, and what you can do to make them work for you.What

What are Instagram Reels?

Instagram Reels was unleashed by Instagram in the summer of 2020, as a way of allowing users to create and explore short and entertaining video clips. The feature is Instagram's answer to TikTok, and a move by the social media giants to try to keep users away from TikTok and on Instagram as much as possible. Available in more then 50 countries, Reels is set to take Instagram to new levels. According to a recent Bloomberg report, Instagram made $20 billion in advertising revenue in 2019 alone, and since the launch of Reels, that number looks set to grow even higher in the future.

Reels for Business

Businesses can also benefit from the use of Instagram Reels, and there are several ways you can start to implement this feature as a business. For a start, you can create unique and authentic video content that will resonate with your audience. You can also share educational content, and show off your products and services as much as possible too. This is the perfect environment to be able to market and promote your brand more effectively, and your chosen Kent digital agency will be able to help you make the most of this.

Why They are So Beneficial

Instagram Reels have huge benefits for businesses, as they can give you additional exposure. Instagram is an excellent platform for marketing the company, and by using Instagram Reels, you will be well-placed to be able to attract the largest audience possible, What's more, the use of video is one of the most engaging forms of online marketing, and you can definitely use this to your advantage moving forward.

Reels is Instagram's secret weapon, unleashed to connect users and reignite audience growth. The feature is sure to improve engagement and bring users closer to influencers and businesses. There is no question that this is going to have hugely beneficial impacts on your business, and this is something that you need to make use of as much as you can. Revitalise your brand with some jaw-dropping video content that can really go a long way towards improving your brand marketing potential.

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