Using Email Marketing in E-commerce

Learn tips around digital marketing E-Commerce campaigns

October 19, 2020

Create a Perfect Digital Marketing Campaign

Sometimes the classics are the best! For all the internet and social media growth we’ve witnessed, it is still difficult for businesses to beat the impact of email marketing. This is the original form of internet marketing, and even though the internet has developed and evolved hugely since that time, it remains a prevalent and important part of the marketing process. This is also why any professional digital marketing agency in Kent will understand the importance of the use of email marketing as part of your strategy.

And email marketing is an essential component in running a successful e-commerce business. Being able to use email as a way of generating sales for your online store is something you definitely need to look into right now. This is guide to helping you utilise e-commerce email marketing in order to help the company secure many more sales in the process.


How to Craft the Perfect E-commerce Email

Now, the process of crafting the perfect e-commerce email is something of an artform these days, and you need to make sure you get this right as much as possible. Work on doing what you can to create the perfect subject line, as, according to Neil Patel, this is overwhelmingly the most important part of the email marketing campaign. You also need to make sure you aren’t too salesy with your email content, and that you avoid making things too generic. Try to be unique and stand out to people reading the email for the first time.


These days so many people use their phones for all of their online shopping, so if you’re not scaled to mobile compatibility then you could be in trouble! Statistically, according to Outerbox, close to 80% of smartphone customers made a purchase online using their phones in 2019. We can only imagine that number is even higher in the wake of the global pandemic. So it is imperative that you make sure your e-commerce email marketing is mobile-friendly as much as possible. More than half of all emails are opened on a tablet or smartphone, and if yours doesn’t have a mobile-friendly design and layout then people are less likely to want to proceed with a purchase, or even find out more about your e-commerce business.

Basket Recovery Email

Now, if you really want to make the best use of e-commerce email marketing then one of the most effective parts of the process is to have an ‘abandoned basket procedure’ in place. The average shopping cart abandonment rate for e-commerce is believed to be around 62%, and this represents a lot of lost business. So, rather than simply assuming those customers aren’t interested and leaving it at that, you should use follow-up emails. Conversion rate optimisation (CRO) is a massive factor in the world of e-commerce, and this is one of the key reasons to make the most of these basket recovery emails. Look to create a marketing automation process to encourage the customer to return and complete their purchase; for maximum effect you should look to do this within 24-hours of abandonment.


Using email marketing to improve your e-commerce business and the chances of making a sale is so important. You should collaborate with a Kent digital agency to understand and figure out the best possible email marketing strategy to boost your e-commerce business. Try to do as much as you can to work on the right ways of doing this, and develop a strong and successful email marketing campaign that you can use to convert and retain more leads and boost the company’s sales.

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