What is MarTech?

April 29, 2021

A portmanteau of marketing and technology, martech is the name used to describe a form of marketing strategy that embraces a range of software and tools that help assist in achieving marketing goals. As a business, it is important to have plenty of irons in the fire in terms of marketing strategy, and this is something you should try to incorporate into your company's marketing strategy as much as possible this year.

In other words, martech is the name for the group of technologies and online tools a marketing team uses in order to connect with customers. In order to fully understand this, and try to make use of it in your business, we are going to take a look at what exactly martech is, examples of it, and how it is going to benefit your company. You should be able to work closely with a leading Kent digital marketing agency like 3SIX5 Digital in order to develop the best ways of involving martech in your company's marketing strategy right now.

What is Martech?

36% of marketers cite analytics as their most important tool, and this shines a light on exactly what makes martech so vital. But what is martech, and how should you be using it to benefit your company? Anyone involved in digital marketing is, by default, dealing with martech, but it specifically applies to harnessing the technology that can help to drive your marketing and create greater success levels moving forward.

Martech Stack

The martech stack is the name given to the set of technology tools that help you meet your marketing goals in the most effective and efficient way possible. Planning out your marketing stack in advance can help you to achieve greater efficiency, organisation, and campaign management, and this is something you need to think about. There are over 6,800 martech solutions that you can make use of, and you need to choose the options that work best for your company.

Why Martech Benefits Your Business

Having several strings to your bow by way of marketing is something that you need to think closely about, and martech is certainly a great way of being able to achieve this. It can equip you with a much more sustainable marketing strategy, as well as making your marketing more efficient and wide-reaching. You will find that martech saves your company money, and can often develop stringer results and ROI than regular marketing. What's more, martech also allows you business to analyse and extrapolate important data and information about your customers, allowing you to change your methods to meet the needs of these customers as well.

You have to come up with more innovative ways to market your brand, and there are so many ideas that will help you achieve this. Martech is one of the leading factors you can use to help your business promote itself more effectively, and allow you to target the right kinds of people. Try to use us as your Kent digital agency of choice to help you understand and implement martech across your marketing channels in order to try to secure more business as a result.

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