UX and UI are two sides of the same coin, and both of them combine to make up a complete customer experience. UX stands for user experience, whilst UI stands for user interface. Both are different, but they have to work in tandem in order for you to improve the way people can interact with your company. So, we are going to explore a little more about UX and UI, how you can improve them, and why they are so important for your business moving forward.
When you're looking to develop a strong marketing strategy, it is important to understand the changes you need to make, and UX/UI plays an integral part in helping with this. Working closely with a leading digital marketing agency in Kent, such as 3SIX5 Digital, you can formulate and develop marketing strategies that will enhance and improve your brand reputation, as well as the overall user experience you can offer. Let's look a little closer at what UX/UI is, and how it can benefit you as a business.
What is UX?
User experience broadly refers to the internal experience that a person has when they interact with the different components of your company, its products, and its services. UX is a crucial part of the process of developing a strong and appealing business model, and a hugely important part of attracting more people to your company as a whole. User experience influences user interface, and vice versa, and the best user experience should improve the ease with which a customer or visitor is able to interact with the user interface design.
What is UI?
User interface is, essentially, the series of visual elements that enable a person to interact with the products or services a company provides. This covers everything from the text they read, to the buttons they click, to the screen interface, and everything in between. UI is the human-first approach to designing the aesthetic experience of a particular product or service, and this is vital for marketing and promoting an attractive brand for potential customers.
Why they both matter
Both UX and UI are hugely important, and they have to work in tandem in order to improve the entire interactive experience a person will have with your business. Essentially, UI determines how the interface looks, whilst UX determines how it works, and both are essential for generating interest and attracting people to the company. What's more, getting the right UX/UI for your business gives you an edge over your competition. According to Truelist, only around 55% of companies are conducting any kind of UX testing, so this is a good chance for you to stand out and make a difference to the way people perceive your brand.
UX/UI are vital components in the way you present your business and its products. You have to think about what customers look for, and how they are going to be experiencing and interacting with your brand. This is even more important these days, as people like to feel connected to brands and businesses, so it is imperative to try to work on this with your chosen Kent digital agency, and try to create the most impressive user interface and experience you possibly can.