Why Are Backlinks Important For SEO

Find out the importance of backlinks to boost your SEO

September 22, 2020

Digital marketing is one of the most important things for any modern business these days, and you have to have a strong and diverse marketing strategy that is going to help you grow your business. One of the most essential forms of online marketing is search engine optimisation (SEO), which is the process of increasing website visibility on search engine results.

You are going to need to come up with ideas that will help you to best utilise SEO and get the optimum outcome from a business perspective, and collaborating with a digital marketing agency in Kent is a great way to help with this. Being able to drive more traffic to your business and ensure you improve visibility is absolutely essential. Backlinks are absolutely essential for SEO, and you need to understand why they are so important.

What are Backlinks?

Backlinks, which are also known as inbound links, are any links that lead directly back to your website from another website. Backlinks are a great way of promoting your business and driving traffic to your website, and they serve a huge purpose when you are looking to market the company more effectively. More than 55% of pages online have no backlinks, and this allows you to get an edge over rival businesses.

Backlinks and SEO

Backlinks are one of the core building blocks of SEO, and you have to make sure you are competing with other businesses by ensuring you have great quality backlinks. Backlinks affect your search engine results page (SERP), and it is crucial to make sure you use the perfect keywords to help with this. The best approach you should take here is to try to get backlinks from high ranking and high quality sites, as these are going to


Blogging has become much more widespread in recent times, and businesses that run their own blogs enjoy significant engagement. Indeed, according to HubSpot, companies that blog regularly enjoy 97% more backlinks to their site. This shows the importance of running a business blog and keeping it updated on a regular basis. You should also look to collaborate with other bloggers and build blogger outreach relationships so that you can increase the number of backlinks you have online, and even build a backlink network!

The Right Links

There are different types of backlinks, and various ways to use them, and this is something that you can develop through networking and positive professional relationships. Quality content is the best way of being able to get the best quality links, and some of the ways you can achieve this are through articles, blog posts, social media posts, and other online content. And developing the right links is something that plays a massive part in this. The right backlinks can make a massive difference to your SEO marketing, and the right digital agency in Kent can help you make the most of this right now.

You need to ensure that you are marketing your company in as many effective ways as you can, and SEO is one of the best ways of achieving this. But, it’s important to understand that you have to do as much as you can to rank as highly as you can; this is where top quality backlinks come in to play. On the first page of Google, the first 5 links alone account for around 68% of ALL clicks, and this shows you why you need to do all you can to get the best quality backlinks to help your online marketing.

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