The Basics Of A Solid PPC Campaign

Learn the basics of setting up a PPC campaign the right way, to bring in more customers

September 24, 2020

As a modern business, innovating with a digital marketing agency in Kent to help develop and grow your marketing strategy is one of the key factors that you need to focus on getting right. You need to dedicate plenty of time, money, and resources towards building and developing the best possible marketing strategy. And the best way of being able to achieve this is going to be to make sure you make the most of (and understand) the different forms of online marketing that you need to ace in 2020.

Pay-per-click (also known as PPC) marketing is one of the most important aspects of the digital marketing process, and this is something you need to ace as much as you can. Curvearro compiled a list of Top 10 PPC Statistics in 2020, and the number one stat revealed that PPC ads enhance brand awareness by around 80%.

The basics of a strong and solid PPC campaign lie in creating a seamless user journey. You have to make sure you use these ideas to help you build a strong and successful PPC campaign, starting right now.

What Exactly is PPC?

The term PPC is common in the world of digital marketing, but what exactly does it mean? Well, PPC stands for pay-per-click, a form of business marketing in which companies pay for clicks that lead potential customers to their website. Simply paying to place an online advert is so 2010! These days you need to make sure you embrace PPC as much as you can, as this represents a great way of driving traffic to the business. Indeed, a study on Google advertising trends found that around 65% of customers click on Google ads when online shopping. So you need to make sure you have a strong PPC

Understand Your Goals

Understanding your goals when it comes to a PPC campaign is one of the most important things you can do, and this is something you can talk through with your Kent digital agency. Clearly defined goals will allow you to choose ad types and platforms that will best suit your business right now. There are a number of reasons why you might choose a PPC campaign, these play a role in defining goals. For instance, if your goal is to increase and boost sales then you should look at PLAs (product listing ads), while social media ads would be better for raising brand awareness, etc.

Choose Your Campaign!

When you hear the words ‘Choose your campaign’ you might think we’re talking about Dungeons & Dragons or something! But the reality is that there are actually quite a few PPC campaigns you can choose from, and getting the one that most suits your business is key. There are plenty of paid campaigns you can choose from, such as search ads, display ads, remarketing, and social ads, etc.

Develop a Keyword Strategy

Keyword strategy is one of the most important elements of the process when it comes to building and developing a strong PPC campaign. You need to define keywords that will be relevant to the campaign, and make sure you get as many high-quality long-tail keywords as you possibly can. You should conduct thorough keyword research in order to find general and specific keywords that your customers might type into Google.

So these are just a few of the key elements you need to keep in mind when you’re looking to develop the best possible PPC campaign. If you are still sceptical, consider this…paid advertising has a 200% ROI bringing in £2 for every £1 invested. This is an excellent return for your business marketing, and you definitely need to make sure you develop the best campaign you possibly can.

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